Title | ANGRY WOMEN |
Brand | MEGA LIFESCIENCES |
Product / Service | GOFEN / PHARMACEUTICALS |
Category | A02. Posters |
Entrant | GREY KUALA LUMPUR, MALAYSIA |
Entrant Company: | GREY KUALA LUMPUR, MALAYSIA |
Design/Advertising Agency: | GREY KUALA LUMPUR, MALAYSIA |
Name | Company | Position |
---|---|---|
David Sin | Grey Group Kuala Lumpur | Group Executive Creative Director |
Wendy Chiu | Grey Group Kuala Lumpur | Art Director |
How Kiat Yee | Grey Group Kuala Lumpur | Art Director |
Loo Kok Seng | Grey Group Kuala Lumpur | Art Director |
Alex Wong | Grey Group Kuala Lumpur | Copywriter |
Tim Mellors | Grey Group Kuala Lumpur | Copywriter |
Wendy Chiu | Grey Group Kuala Lumpur | Designer |
Yong Jow Liie | Grey Group Kuala Lumpur | Designer |
Camelia Yong | Grey Group Kuala Lumpur | Designer |
Lim Sok Lin | Studio Dl | Photographer |
Simon Ong | Studio Dl | Photographer |
Billie How | Studio Dl | Photographer |
The main challenge was the composition of the face. Forming the faces of angry women took many weeks of experimenting to get the right mood and detail. We gathered many everyday objects of office, kitchen and bathroom to do this.
To create awareness amongst women that they can take Gofen to relieve period pains.
Through many weeks of crafting and forming the portraits, we first composed the angry faces on a large sheet of cardboard laid down on the floor. We then put the faces together piece by piece. After that, we enhanced it digitally to bring out the details of the objects.
The results are still being tabulated as this is a new campaign that was recently launched.