Title | 2011 CHINA 4AS CALL FOR ENTRY |
Brand | CHINA 4A |
Product / Service | 2011 CHINA 4AS CALL FOR ENTRY |
Category | A10. Typography |
Entrant | DRAFTFCB CHINA Shanghai, CHINA |
Entrant Company: | DRAFTFCB CHINA Shanghai, CHINA |
Design/Advertising Agency: | DRAFTFCB CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Eddie Wong | DraftFCB | National Executive Creative Director |
Leo Lee | DraftFCB | Creative Director |
Marc Wang | DraftFCB | Creative Director |
Eric Sun | DraftFCB | Art Director |
Aaron Hui | DraftFCB | Art Director |
The theme 'Don't Forget Creativity!' was created. It reminds everyone in the industry to stand up and play a part in the relentless pursuit of creative excellence. Not giving up under any kinds of pressure.
Create a Call-for-Entry for the 2011 China 4A Golden Seal Awards.
A manifesto with 198 words was written. The Call-for-Entry was executed in a collaborative way where 198 industry practitioners from different discipline each wrote/designed a word.
Entries received reaches a new high-around 800 entries. An increased of 200 entries as compared to the previous year.