Title | CALENDAR |
Brand | ADIVA |
Product / Service | HOSPITAL |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | OUT OF THE BOX New Delhi, INDIA |
Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Viral Pandya | Out Of The Box | Chief Creative Officer |
Guneet Pandya | Out Of The Box | Creative Director |
Sabu Paul | Out Of The Box | Creative Director |
Viral Pandya | Out Of The Box | Art Director |
Viral Pandya | Out Of The Box | Designer |
Vaibhav Pandey | Out Of The Box | Writer |
Viral Pandya | Out Of The Box | Writer |
Sabu Paul | Out Of The Box | Writer |
Prachi Grover | Out Of The Box | Designer |
Ravinder Soni | Out Of The Box | Designer |
Ajay Yadav | Out Of The Box | Typographer |
Sunil Singh | Out Of The Box | Digital Artist |
The challenge was to make people understand the complexities of Alzheimer's.
Adiva Group of Hospitals wanted to send a strong communication to people, which constantly remind them to help those who cannot help but forget.
We created calendars with jumbled dates and months, which ended up confusing the daylight out of people. But the real intention was to make them understand what an Alzheimer’s patient goes through every day – forgetting dates and names, and even the loved ones.
Every time one refers to this calendar, he or she will also refer to the sufferers. Which meant, people could not ignore it, even if they wanted to.