Title | RLC |
Brand | REMBRANDT LAW COMPANY |
Product / Service | LAW SERVICE |
Category | A01. Corporate Identity Schemes |
Entrant | OUT OF THE BOX New Delhi, INDIA |
Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Viral Pandya | Out of the Box | Chief Creative Officer |
Guneet Pandya | Out of the Box | Creative Director |
Sabu Paul | Out of the Box | Creative Director |
Viral Pandya | Out of the Box | Art Director |
Viral Pandya | Out of the Box | Designer |
Vaibhav Pandey | Out of the Box | Writer |
Viral Pandya | Out of the Box | Writer |
Ajay Yadav | Out of the Box | Typographer |
Sunil Singh | Out of the Box | Digital Artist |
Prathap Suthan | Out of the Box | Creative Director |
Manoj Deb | Out of the Box | Creative Director |
Manoj Deb | Out of the Box | Designer |
Rembrandt (which incidentally means advice in Germanic language) specializes in intellectual property rights (i.e. trademarks, copyrights, patents, etc.), and helps clients navigate through the maze of fine print.
Rembrandt Law Company wanted us to develop its brand identity.
We looked at visual cues associated with their area of specialty. Fortuitously, the abbreviation of their name allowed us to use the symbols for registration and copyright. We also included the asterisk to denote fine print. And when the trade mark superscript was added, which anyway had to come in, the logo looked whole and complete.
With its clear and self explanatory logo, the company was able to successfully able to find its own niche in the market.