Title | ONE'S BATTLE |
Brand | THE YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO |
Product / Service | ONE SHOW 2011 EXHIBITION IN JAPAN |
Category | A02. Posters |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuya Furukawa | Dentsu Inc. | Executive Creative Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Nae Mikuni | Dentsu Inc. | Copywriter |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Minami Ohtsuka | Taki Corporation | Designer |
Kenichi Tanaka | Taki Corporation | Designer |
Yusuke Nonaka | Taki Corporation | Designer |
Yuko Sugiyama | Dentsu Inc. | Translator |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Producer |
Yoshiko Tomita | Dentsu Inc. | Producer |
Shunpei Mikami | Taki Corporation | Producer |
The creators are always strategizing and battling in their head. This life-and-death battle to find ideas can be bold, elaborate and sometimes cowardly. Six types of posters were used and each used a battle map of the world as a motif. The venue was designed to resemble a defense map.
Announcement for the ONE SHOW 2011 Exhibition in Japan.
Creators always strategize and battle in their head, which can be bold, elaborate and sometimes cunning. This poster series articulated such internal struggles. The motif was a battle map of the world. There were eight types of posters. The venue was designed with the thought that winning submissions are produced from the result of these various battles.
Visitor traffic increased 150% compared to the previous year, and the announcement served to raise the visibility of ONE SHOW in Japan.