|Title||GET BACK, TOHOKU.|
|Brand||EAST JAPAN RAILWAY COMPANY|
|Product / Service||TOHOKU SHINKANSEN TRAIN|
|Entrant||DENTSU Tokyo, JAPAN|
|Entrant Company:||DENTSU Tokyo, JAPAN|
|Design/Advertising Agency:||DENTSU Tokyo, JAPAN|
|Yukio Oshima||Dof Inc.||Executive Creative Director|
|Takuma Takasaki||Dentsu Inc.||Creative Director|
|Yoshihiro Yagi||Dentsu Inc.||Art Director|
|Hiroshi Ichikura||Ichikura Office/Inc.||Copywriter|
|Waca Sakamoto||Ichikura Office/Inc.||Copywriter|
|Daisuke Hatakeyama||Creative Power Unit||Designer|
|Rumiko Kobayashi||Creative Power Unit||Designer|
|Koji Wada||Dentsu Inc.||Agency Producer|
|Taro Saito||Dof Inc.||Agency Producer|
|Ken Masuda||Dentsu Inc.||Account Executive|
|Hiroyuki Nakayama||Dentsu Inc.||Account Executive|
Instead of an image-only campaign, we marketed Tohoku Support Pass train ticket packages under the slogan “Get Back, Tohoku”.
A marketing campaign by East Japan Railway’s Tohoku Shinkansen brand to solicit visitors to the Tohoku Region, which was significantly damaged in the Great East Japan Earthquake.
Shinkansen train cars were painted with dynamic designs connecting the regions of Eastern Japan.
In support of Tohoku’s recovery through tourism business, the campaign successfully gathered a large number of travellers and followers among a demographic that has been difficult to entice. An overwhelming response was received during the launch of the event via online social network sites such as Facebook and Twitter. Above all, this promotion strengthened ties between clients and fans through helping to extend encouragement to locals affected by the disaster and instill hope in local children.