Title | ROCK DM |
Brand | DAVIS GUITAR MUSIC CENTRE |
Product / Service | GUITARS, EQUIPMENT AND LESSONS |
Category | A04. Stationery |
Entrant | Y&R SINGAPORE, SINGAPORE |
Entrant Company: | Y&R SINGAPORE, SINGAPORE |
Design/Advertising Agency: | Y&R SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Han Ming Toh | Y&R Singapore | Creative Director |
Adam Miranda | Y&R Singapore | Senior Copywriter |
Kittisak Poonnotok | Y&R Singapore | Art Director |
Joshua Hepburn | Y&R Singapore | Copywriter |
Matt Grim | Y&R Singapore | Copywriter |
Kirby Ho | Y&R Singapore | Production Manager |
We took a look at the world of rock 'n roll and realized it's full of iconic clichés. We looked at these clichés and decided we wanted to take one and make it stand out. Just like guitarists want to stand out. We wanted current and potential musicians to identify Davis Guitars as both a haven for rock 'n roll and as their next step towards the limelight of stardom.
Give current and potential musicians a reason to think of Davis Guitar Shop as the go-to shop for guitars and lessons – because Davis Guitar Shop understands reaching your rock 'n roll dreams takes practice, determination and some damn good equipment.
We decided to reach current and potential musicians with something relatable: Transforming receipts into part of the rock star experience. After the purchase of a guitar or lessons, signatures are transferred through carbon copy paper onto the chest of an awaiting groupie, giving you your first autograph (and putting you one step closer towards becoming a rock star).
As a result of this honest and fun approach, word of mouth quickly spread throughout the music community generating interest in the shop. Davis Guitars saw an increase from teenagers interested in purchasing guitars, then taking lessons from the shop. Additionally, the popularity of the receipt aroused curiosity creating an overall influx of foot traffic and purchases. In other words… it rocked.