Title | WESTONE |
Brand | THINKING GROUP |
Product / Service | EARPHONES |
Category | A02. Posters |
Entrant | DDB GROUP HONG KONG, HONG KONG |
Entrant Company: | DDB GROUP HONG KONG, HONG KONG |
Design/Advertising Agency: | DDB GROUP HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Jeffry Gamble | DDB Group Hong Kong | Executive Creative Director/Copywriter |
Ong Shi Ping | DDB Group Hong Kong | Creative Director |
Paul Chan | DDB Group Hong Kong | Creative Director/Copywriter |
Asawin Phanichwatana | DDB Group Hong Kong | Creative Director/Head Of Art/Art Director |
Annie Tong | DDB Group Hong Kong | Agency Producer |
Gladys Chin | DDB Group Hong Kong | Account Director |
Surachai Puthikulangkura | - | Illustrator/Photographer |
Supachai U-Rairat | - | Illustrator |
Illusion | Production House | |
Somsak Pairew | Illusion | Production House Producer |
Anotai Panmongkol | Illusion | Production House Producer |
Noise isolating earphones are not new. And yet, we had to create a fresh campaign that had never been seen before.
The brief was to promote Westone’s noise isolating earphones.
We firstly arrived at our insight: the ultimate environment that blocks out noise is a soundproof room. And from that, our campaign was born. We created three intricately crafted posters that literally soundproofed some of the noisiest environments around – a packed underground train, a noisy café and a pedestrian tunnel in the thick of the city. Naturally, we placed the posters right next to these noisy environments in real life.
Thanks to the insight and the intricate design and crafting of the posters, the campaign became a representation of the product’s effectiveness. The campaign seemed to resonate with our audience. After all, we exceeded our client’s ambitious sales targets (for essentially a product that offered nothing new).