Brief Explanation

India is the diabetes capital of the world. People are advised to keep regular tabs on their blood sugar, but find processes like blood tests and laboratory visits rather tedious.

The Brief

With the launch of Diastix Urine Test Strips, Bayer wanted to demonstrate to consumers how easily they can check blood sugar levels, at their own convenience.

How the final design was conceived

A flyer that invites consumers to test the simplicity of Diastix, on the spot. We took consumers at restrooms of restaurants, pubs and malls by surprise. The displayed flyers allowed them to pass urine all over it, with the shade of the paper designed to change on use. It explained the similar functioning of our test strips that accurately indicate blood sugar levels when used. We demonstrated how convenient blood sugar checks can be, with the help of Diastix. Not to forget, bring alive the company philosophy 'simple wins.'

Indication of how successful the outcome was in the market

The flyer's impact was instant and for all to see, the moment they tested. 71% inquired further about the product, while the quarter sales of Diastix far surpassed the company's expectations.