| Title | CATCH THE MOON, CATCH THE BLOSSOM |
| Brand | TOKYO CLUB |
| Product / Service | HAIKU AND ART EXHIBITION IN LONDON |
| Category | A05. Publications |
| Entrant | DENTSU KANSAI Osaka, JAPAN |
| Entrant Company: | DENTSU KANSAI Osaka, JAPAN |
| Design/Advertising Agency: | DENTSU KANSAI Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Yagi | Dentsu /Kansai | Art Director |
| Haruko Tsutsui | Dentsu /Tokyo | Copywriter |
| Yuko Sugiyama | Dentsu /Tokyo | Translator |
| Hideyuki Chihara | Engine Film | Producer |
| Naotaka Futami | Engine Film | Production Manager |
| Takaya Sakano | Photographer | |
| Shinya Tamura | Detsu On Demand Graphic | Printing Director |
| Taiji Kimura | Pen. | Designer |
| Minami Otsuka | Creative Power Unit | Designer |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.
Exhibition is held in London for visitors can feel the "now" and "tradition" of Japan.
The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.
We could give an insight into Japanese beauty with tradition and we got compliment at exhibition.