Title Brand Product / Service Entrant Company Location Award
A01 Event & Field Marketing
SNOW GLOBE
CADBURY
DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
AIRLINES
JWT SINGAPORE SINGAPORE
Short List
CONGRATULATIONS KYUSHU! THE 250KM WAVE
KYUSHU SHINKANSEN
BULLET TRAIN
DENTSU Tokyo JAPAN
Gold
KIT KAT IPAD 2 QUEUE
NESTLÉ
KIT KAT
JWT SYDNEY AUSTRALIA
Bronze
THE SKATE WASH DENIM
METERS\BONWE
FASHION & ACCESSORIES
JWT ALWAYS Shanghai CHINA
Gold
MCDONALD'S YELLOW CABS
MCDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
FASTERTAINMENT
SYNMUNGKONG INSURANCE PUBLIC CO.
MOTOR INSURANCE
LOWE Bangkok THAILAND
Bronze
BIG STAIN
PROCTER & GAMBLE
ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Silver
A02 Best Use of Merchandising/In-store Marketing
MUSICAL FITTING ROOMS
STARHUB
ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Silver
FASHION LAUNDRY
PROCTER & GAMBLE
LAUNDRY DETERGENT
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Short List
DIRTY DISHES
PZ CUSSONS
LIQUID DISHWASHING
DDB GROUP MELBOURNE AUSTRALIA
Short List
A03 Best Product Launch/Re-launch
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Bronze
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Gold
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
A04 Best Use of TV or Radio in a Promotional Campaign
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC
CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Gold
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
LET'S MAKE PIKACHU KABUTO
THE POKÉMON COMPANY
BRANDING
DENTSU INC KANSAI Osaka JAPAN
Bronze
YOUR HAPPY NEWS IS OUR TOP STORY
IWATTE NIPPO
WEBSITE
HAKUHODO Tokyo JAPAN
Gold
A06 Best Use of Digital Media in a Promotional Campaign
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT
FLIP VIDEO
DDB GROUP SINGAPORE SINGAPORE
Bronze
MUSICAL FITTING ROOMS
STARHUB
ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Bronze
DELAY THE WORK DAY
361
SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Short List
UNIQLO LUCKY LINE
UNIQLO
SPECIAL SALE
DENTSU Tokyo JAPAN
Silver
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
SPACE BALLOON PROJECT - YOUR HOPES IN SPACE
SAMSUNG TELECOMMUNICATIONS JAPAN
GALAXY SII
HAKUHODO Tokyo JAPAN
Silver
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
B01 Corporate Image & Information
BILLBOARDS TO BAGS
CADBURY
COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SOLES WITH SOULS
JK TYRE & INDUSTRIES
TYRE
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
B02 Consumer Products & Services
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Bronze
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA
CHILD PLANS
BBDO INDIA Gurgaon INDIA
Bronze
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
SILKAIR AIRLINES
JWT SINGAPORE SINGAPORE
Short List
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER
VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze
DELAY THE WORK DAY
361
SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Bronze
SOLO LUCKY UNDIES
SCHWEPPES
SOLO
BMF Melbourne AUSTRALIA
Short List
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC
CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
Short List
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
BIG STAIN
PROCTER & GAMBLE
ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
CARMONICA
BMW GROUP NEW ZEALAND
MINI
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
B03 Business Products & Services
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
B04 Public Service, Charity & Fund Raising
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver
SEE THE PERSON
SCOPE
DISABILITY SERVICES
LEO BURNETT Melbourne AUSTRALIA
Gold
MESSAGE DONATION
LALAPORT MANAGEMENT
LAZONA KAWASAKI PLAZA CHARITY
DENTSU TEC Tokyo JAPAN
Short List
WATER THAT KILLS
KRUHA
KRUHA
JWT Jakarta INDONESIA
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Short List
C01 Integrated Campaign Led by Promo & Activation
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
BELIEVE
LION BREWERIES
FOOD AND BEVERAGE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SHARE THE JOY
CADBURY
DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC
CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver
SPACE BALLOON PROJECT -2011 SOCIAL SPACE ODYSSEY-
SAMSUNG TELECOMMUNICATIONS JAPAN
GALAXY SII
HAKUHODO Tokyo JAPAN
Short List