Title Brand Product / Service Entrant Company Location Award
A01 Event & Field Marketing
SNOW GLOBE
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
EXPLORER'S JOURNAL
SILKAIR SINGAPORE / AIRLINES
JWT SINGAPORE SINGAPORE
Short List
CONGRATULATIONS KYUSHU! THE 250KM WAVE
KYUSHU SHINKANSEN / BULLET TRAIN
DENTSU Tokyo JAPAN
Gold Spike
KIT KAT IPAD 2 QUEUE
NESTLÉ / KIT KAT
JWT SYDNEY AUSTRALIA
Bronze Spike
THE SKATE WASH DENIM
METERS\BONWE / FASHION & ACCESSORIES
JWT ALWAYS Shanghai CHINA
Gold Spike
MCDONALD'S YELLOW CABS
MCDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
FASTERTAINMENT
SYNMUNGKONG INSURANCE PUBLIC CO. / MOTOR INSURANCE
LOWE Bangkok THAILAND
Bronze Spike
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Silver Spike
A02 Best Use of Merchandising/In-store Marketing
MUSICAL FITTING ROOMS
STARHUB / ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Silver Spike
FASHION LAUNDRY
PROCTER & GAMBLE / LAUNDRY DETERGENT
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Short List
DIRTY DISHES
PZ CUSSONS / LIQUID DISHWASHING
DDB GROUP MELBOURNE AUSTRALIA
Short List
A03 Best Product Launch/Re-launch
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Bronze Spike
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Gold Spike
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
A04 Best Use of TV or Radio in a Promotional Campaign
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Gold Spike
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
LET'S MAKE PIKACHU KABUTO
THE POKÉMON COMPANY / BRANDING
DENTSU INC KANSAI Osaka JAPAN
Bronze Spike
YOUR HAPPY NEWS IS OUR TOP STORY
IWATTE NIPPO / WEBSITE
HAKUHODO Tokyo JAPAN
Gold Spike
A06 Best Use of Digital Media in a Promotional Campaign
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT / FLIP VIDEO
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
MUSICAL FITTING ROOMS
STARHUB / ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
DELAY THE WORK DAY
361 / SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Short List
UNIQLO LUCKY LINE
UNIQLO / SPECIAL SALE
DENTSU Tokyo JAPAN
Silver Spike
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
SPACE BALLOON PROJECT - YOUR HOPES IN SPACE
SAMSUNG TELECOMMUNICATIONS JAPAN / GALAXY SII
HAKUHODO Tokyo JAPAN
Silver Spike
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
B01 Corporate Image & Information
BILLBOARDS TO BAGS
CADBURY / COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SOLES WITH SOULS
JK TYRE & INDUSTRIES / TYRE
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze Spike
B02 Consumer Products & Services
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Bronze Spike
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA / CHILD PLANS
BBDO INDIA Gurgaon INDIA
Bronze Spike
EXPLORER'S JOURNAL
SILKAIR SINGAPORE / SILKAIR AIRLINES
JWT SINGAPORE SINGAPORE
Short List
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze Spike
DELAY THE WORK DAY
361 / SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Bronze Spike
SOLO LUCKY UNDIES
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
Short List
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver Spike
KUTSUKASU
ADIDAS JAPAN / ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
Short List
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
CARMONICA
BMW GROUP NEW ZEALAND / MINI
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
B03 Business Products & Services
BREAK UP
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
B04 Public Service, Charity & Fund Raising
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
SEE THE PERSON
SCOPE / DISABILITY SERVICES
LEO BURNETT Melbourne AUSTRALIA
Gold Spike
MESSAGE DONATION
LALAPORT MANAGEMENT / LAZONA KAWASAKI PLAZA CHARITY
DENTSU TEC Tokyo JAPAN
Short List
WATER THAT KILLS
KRUHA / KRUHA
JWT Jakarta INDONESIA
Short List
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Short List
C01 Integrated Campaign Led by Promo & Activation
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
BELIEVE
LION BREWERIES / FOOD AND BEVERAGE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SHARE THE JOY
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver Spike
SPACE BALLOON PROJECT -2011 SOCIAL SPACE ODYSSEY-
SAMSUNG TELECOMMUNICATIONS JAPAN / GALAXY SII
HAKUHODO Tokyo JAPAN
Short List