Title Brand Product / Service Entrant Company Location Award
B02 Consumer Products & Services
SOLO LUCKY UNDIES
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
Short List
A01 Event & Field Marketing
THE SKATE WASH DENIM
METERS\BONWE / FASHION & ACCESSORIES
JWT ALWAYS Shanghai CHINA
Gold Spike
C01 Integrated Campaign Led by Promo & Activation
ROUSING 9,000 MALAYSIAN TO PLAY PASS-THE-NOKIA: THE WORLD'S BIGGEST ANGRY BIRDS
NOKIA / TELECOMMUNICATIONS
NAKED COMMUNICATIONS Singapore SINGAPORE
A06 Best Use of Digital Media in a Promotional Campaign
CANVAS 2 KICKASS
JUST CAR INSURANCE / CAR INSURANCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
MASTER KONG DAILY C --THE NEW MARKETING OF SOLOMO TRIAL DRINKING
MASTERKONG / DAILY C JUICE
RENREN.COM Beijing CHINA
C01 Integrated Campaign Led by Promo & Activation
DIRTY DISHES
PZ CUSSONS / MORNING FRESH
TRIBAL DDB MELBOURNE AUSTRALIA
B02 Consumer Products & Services
RECEIPT STORIES
BOOKXCESS SDN BHD / BOOKS & PUBLICATIONS
McCANN ERICKSON Kuala Lumpur MALAYSIA
A01 Event & Field Marketing
MCDONALD'S YELLOW CABS
MCDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
SMOOTH AS SILK
SUPOR / SOYBEAN MILK MAKER
DRAFTFCB CHINA Shanghai CHINA
B02 Consumer Products & Services
METTLE DETECTOR
THE ECONOMIST SINGAPORE / THE ECONOMIST MAGAZINE
OGILVY SINGAPORE SINGAPORE
A06 Best Use of Digital Media in a Promotional Campaign
HALLS ‘BISYO-JO(BEAUTIFUL GIRL)CHARACTER’ PROMOTION
NIHON KRAFT FOODS LIMITED / HALLS
ADK JAPAN Tokyo JAPAN
C01 Integrated Campaign Led by Promo & Activation
SPACE BALLOON PROJECT -2011 SOCIAL SPACE ODYSSEY-
SAMSUNG TELECOMMUNICATIONS JAPAN / GALAXY SII
HAKUHODO Tokyo JAPAN
Short List
A06 Best Use of Digital Media in a Promotional Campaign
FILL THE SKY IPHONE APP
OGILVY / IPHONE APP
OGILVY BEIJING CHINA
B02 Consumer Products & Services
DON'T BE A MEAL FOR MOSQUITOES
OFF! /SC JOHNSON / MOSQUITO REPELLENT
DRAFTFCB CHINA Shanghai CHINA
A01 Event & Field Marketing
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
C01 Integrated Campaign Led by Promo & Activation
EXPECT AMAZING
QATAR 2022 BID COMMITTEE / BID
BnBc ADVERTISING Selangor MALAYSIA
THE QR-CODE SCALP
CLEAR SHAMPOO / SHAMPOO
LOWE Bangkok THAILAND
B02 Consumer Products & Services
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver Spike
A01 Event & Field Marketing
MOUSEPAD
LISA HOFFMAN / LISA HOFFMAN FRAGRANCE
LEO BURNETT Hong Kong HONG KONG
A06 Best Use of Digital Media in a Promotional Campaign
PITCH DAVID IPHONE APP
OGILVY / IPHONE APP
OGILVY BEIJING CHINA
DAREDEVIL WIDESCREEN
SUBWAY / FAST FOOD
OGILVY BEIJING CHINA
B02 Consumer Products & Services
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL / 2010 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
A01 Event & Field Marketing
UNTOASTED
SUNSENSE / SUNBLOCK OIL
LEO BURNETT Hong Kong HONG KONG
C01 Integrated Campaign Led by Promo & Activation
VOLUNTEER INFORMATION PROJECT FOR 3.11.JAPAN DISASTER
ALL PEOPLE WHO PLAN ON PARTICIPATING IN VOLUNTEER WORK AND ALL PEOPLE WHO WAIT F / VOLUNTEER INFORMATION
ADK JAPAN Tokyo JAPAN
NOISE TO THE RESCUE
COCA-COLA (CHINA) COMPANY / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
B02 Consumer Products & Services
DOMINO'S PIZZA DELIVERY JOB -$31,000PER HOUR
DOMINO'S PIZZA / DOMINO'S PIZZA
ADK JAPAN Tokyo JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
10 DAYS LIVE IN KOREA
LG ELECTRONICSTHAILAND / LG OPTIMUS ONE MOBILE PHONE
McCANN WORLDGROUP Bangkok THAILAND
A01 Event & Field Marketing
HEINEKEN FESTIVE CAMPAIGN 2010
APBS / HEINEKEN
IRIS NATION Singapore SINGAPORE
B02 Consumer Products & Services
HALLS 'AAAAN' PROJECT
NIHON KRAFT FOODS / HALLS
ADK JAPAN Tokyo JAPAN
A01 Event & Field Marketing
BEAT UP RURAL SOUTH & NORTHEAST TO THE VITAMILK WAY
GREENSPOT / SOYMILK
UM THAILAND Bangkok THAILAND
A06 Best Use of Digital Media in a Promotional Campaign
FATHER & SON
MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH & SPORTS / FILIAL PIETY
LEO BURNETT GROUP SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Promo & Activation
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
FLIRTING WITH THE MORAL CODE
UNILEVER (MALAYSIA) HOLDINGS SDN BHD / BODY SPRAY
CREATIVE JUICE-SIL Kuala Lumpur MALAYSIA
A01 Event & Field Marketing
LOOKING GOOD IN YELLOW
YELLOW / ADVERTISER
TRIBAL DDB Auckland NEW ZEALAND
A06 Best Use of Digital Media in a Promotional Campaign
SPACE BALLOON PROJECT - YOUR HOPES IN SPACE
SAMSUNG TELECOMMUNICATIONS JAPAN / GALAXY SII
HAKUHODO Tokyo JAPAN
Silver Spike
B02 Consumer Products & Services
HALLS ‘BISYO-JO(BEAUTIFUL GIRL )’ PROMOTION
NIHON KRAFT FOODS LIMITED / HALLS
ADK JAPAN Tokyo JAPAN
KEEP ON STUDYING
U-CAN / LEARNING MATERIAL FOR CERTIFICATION
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
A01 Event & Field Marketing
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS / LASS NATURAL COSMETICS
MUDRA COMMUNICATIONS Mumbai INDIA
A06 Best Use of Digital Media in a Promotional Campaign
THE ACTRESS
UNILEVER JAPAN / LUX
JWT JAPAN Tokyo JAPAN
A01 Event & Field Marketing
EXPECT AMAZING
QATAR 2022 BID COMMITTEE / BID
BnBc ADVERTISING Selangor MALAYSIA
A06 Best Use of Digital Media in a Promotional Campaign
THE QR-CODE SCALP
CLEAR SHAMPOO / SHAMPOO
LOWE Bangkok THAILAND
B02 Consumer Products & Services
EXTRA TIME
RECKITT BENCKISER THAILAND / DUREX PERFORMA CONDOMS
McCANN WORLDGROUP Bangkok THAILAND
FORD GREEN CARE
FORD / CAR CARE
JWT TAIWAN Taipei CHINESE TAIPEI
A01 Event & Field Marketing
RIDE A BOOK
JOOLIET COOMBE / PUBLISHING
LEO BURNETT SOLUTIONS Colombo SRI LANKA
A06 Best Use of Digital Media in a Promotional Campaign
BK SNACKING QUICK PICK
BURGER KING SINGAPORE / BURGER KING
PUBLICIS SINGAPORE SINGAPORE
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
A01 Event & Field Marketing
FASTERTAINMENT
SYNMUNGKONG INSURANCE PUBLIC CO. / MOTOR INSURANCE
LOWE Bangkok THAILAND
Bronze Spike
B02 Consumer Products & Services
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS / LASS NATURAL COSMETICS
MUDRA COMMUNICATIONS Mumbai INDIA
A01 Event & Field Marketing
BEACH ENCOUNTER
AIRASIA / AIRLINE
MINDSHARE Hong Kong HONG KONG
B02 Consumer Products & Services
1 SENTENCE 1 NIGHT CHALLENGE
LUB D HOSTEL, BANGKOK, THAILAND / HOSTEL
CREATIVE SPIKE Bangkok THAILAND