Title Brand Product / Service Entrant Company Location Award
C01 Integrated Campaign Led by Promo & Activation
ONEPIECE
SHUEISHA / MANGA MAGAZINE
DENTSU Tokyo JAPAN
YOUR TEE, YOU DEFINE!
SEMIR / FASHION
DRAFTFCB CHINA Shanghai CHINA
B04 Public Service, Charity & Fund Raising
CATS ON FACEBOOK
CAT SOCIETY HONG KONG / ADOPTION SERVICE
LEO BURNETT Hong Kong HONG KONG
A03 Best Product Launch/Re-launch
THE UNFAITHFUL MR. WANG
PERFECT COMBO / BURGER KING
McCANN WORLDGROUP Hong Kong HONG KONG
A01 Event & Field Marketing
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
A06 Best Use of Digital Media in a Promotional Campaign
DELAY THE WORK DAY
361 / SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Short List
B02 Consumer Products & Services
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
THE 70 NUANCES OF "NO"
COCA-COLA COMPANY (JAPAN) / KARADA MEGURI CHA DETOX TEA
DENTSU Tokyo JAPAN
A01 Event & Field Marketing
SAW VII VIRAL CAMPAIGN
HOYTS DISTRIBUTION / SAW VII MOVIE
PLAY COMMUNICATION Sydney AUSTRALIA
A06 Best Use of Digital Media in a Promotional Campaign
DOMINO'S PIZZA EXCELLENT TRACKING QUIZ SHOW!
DOMINO'S PIZZA JAPAN, INC. / ONLINE SERVICE
ASATSU-DK Tokyo JAPAN
A03 Best Product Launch/Re-launch
JUICIEST NEWS IN TOWN
KENTUCKY FRIED CHICKEN MANAGEMENT / KFC ROASTA BURGER
MINDSHARE SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Promo & Activation
DISPOSABLE FOREST INTERGRATED CAMPAIGN
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
B04 Public Service, Charity & Fund Raising
STOP THE SLAUGHTER
INTERNATIONAL FUND FOR ANIMAL WELFARE / ANTI WHALING MESSAGE
JWT Melbourne AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
WRAPPED CAMPAIGN
PT REKSO NASIONAL FOOD / MCDONALD'S
PT STAR REACHERS INDONESIA Jakarta INDONESIA
B04 Public Service, Charity & Fund Raising
FATHER & SON
MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH & SPORTS / FILIAL PIETY
LEO BURNETT GROUP SINGAPORE SINGAPORE
A03 Best Product Launch/Re-launch
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
A06 Best Use of Digital Media in a Promotional Campaign
GALAXY TAB TAXI
SAMSUNG ELECTRONICS / SAMSUNG GALAXY TAB
CHEIL WORLDWIDE Seoul KOREA
A01 Event & Field Marketing
DOODLE
SA LOTTERIES / X LOTTO
CLEMENGER BBDO ADELAIDE AUSTRALIA
B02 Consumer Products & Services
DELAY THE WORK DAY
361 / SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Bronze Spike
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
A01 Event & Field Marketing
KIT KAT IPAD 2 QUEUE
NESTLÉ / KIT KAT
JWT SYDNEY AUSTRALIA
Bronze Spike
A06 Best Use of Digital Media in a Promotional Campaign
SEARCHING PROFUNDITY IN TAIWAN
YAHOO! TAIWAN / SEARCH ENGINE
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
A03 Best Product Launch/Re-launch
BEER - THE UNTOLD STORY
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
B04 Public Service, Charity & Fund Raising
HANASAKE NIPPON
A GROUP OF HANASAKE NIPPON / SAKE
HAKUHODO Tokyo JAPAN
C01 Integrated Campaign Led by Promo & Activation
MUMBAI'S BIGGEST CHORUS - MUMBAI MERI JAAN
LOOP MOBILE / MOBILE
OAK'S MANAGEMENT CONSULTANCY Mumbai INDIA
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver Spike
A03 Best Product Launch/Re-launch
NOKIA N8 SOCIAL MEDIA LAUNCH
NOKIA / MOBILE
WUNDERMAN Beijing CHINA
B04 Public Service, Charity & Fund Raising
VOLUNTEER INFORMATION PROJECT FOR 3.11.JAPAN DISASTER
ALL PEOPLE WHO PLAN ON PARTICIPATING IN VOLUNTEER WORK AND ALL PEOPLE WHO WAIT F / VOLUNTEER INFORMATION
ADK JAPAN Tokyo JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
NIKE :: WE RUN SEOUL 10K CUSTOMIZED FOOTPRINT
NIKE KOREA / NIKE RUNNING
POSTVISUAL.COM Seoul KOREA
B02 Consumer Products & Services
SKODA YETI RIGHT OF WAY EXPEDITION
SKODA AUTO INDIA / AUTOMOBILE
GROUP M INDIA Mumbai INDIA
A01 Event & Field Marketing
DIPDIP NUGGETS
MCDONALD'S / CHICKEN NUGGET
LEO BURNETT SHANGHAI CHINA
WHISPER HAPPY BOX
PROCTER & GAMBLE / FEMININE HYGIENE
LEO BURNETT KOREA KOREA
B02 Consumer Products & Services
VENDING MACHINE
WORLD KITCHEN / CORELLE DINNERWARE
GREY GROUP CHINA Beijing CHINA
A06 Best Use of Digital Media in a Promotional Campaign
UNIQLO LUCKY LINE
UNIQLO / SPECIAL SALE
DENTSU Tokyo JAPAN
Silver Spike
B04 Public Service, Charity & Fund Raising
DRUNK TRAFFIC LIGHT
TOYOTA MOTOR PHILS CORP. / DRINK & DRIVING MESSAGE
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
C01 Integrated Campaign Led by Promo & Activation
ADIDAS ALL 24
ADIDAS / BRAND
IRIS NATION Singapore SINGAPORE
STR BOTTLE LAUNCH
APBS / HEINEKEN
IRIS NATION Singapore SINGAPORE
B04 Public Service, Charity & Fund Raising
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
A06 Best Use of Digital Media in a Promotional Campaign
THREAT
SMITH'S SNACKFOOD COMPANY / SNACKFOOD
CLEMENGER BBDO SYDNEY AUSTRALIA
B02 Consumer Products & Services
THE LOVER'S FORTUNE TELLER
DUREX / DUREX RANGE
OGILVYACTION Kuala Lumpur MALAYSIA
A01 Event & Field Marketing
PLASTIC BAGS MONSTER
ROOTS AND SHOOTS SHANGHAI / ENVIRONMENT PROTECTION MESSAGE
BATES 141 SHANGHAI CHINA
THE LOVER'S FORTUNE TELLER
DUREX / DUREX RANGE
OGILVYACTION Kuala Lumpur MALAYSIA
B02 Consumer Products & Services
BE STUPID. STORE
DIESEL JAPAN / 2010SS BRAND CAMPAIGN
GREY TOKYO JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
5 GUM STREET RAID
WRIGLEYS / 5 GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
B04 Public Service, Charity & Fund Raising
CHOPSTICKS,NOT CHOP-TREES
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / CHINA ENVIRONMENTAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
C01 Integrated Campaign Led by Promo & Activation
ARTISTS WANTED
LASALLE COLLEGE OF THE ARTS / EDUCATIONAL INSTITUTE & UNIVERSITY
THE SECRET LITTLE AGENCY Singapore SINGAPORE
A06 Best Use of Digital Media in a Promotional Campaign
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
C01 Integrated Campaign Led by Promo & Activation
FATHER & SON
MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH & SPORTS / FILIAL PIETY
LEO BURNETT GROUP SINGAPORE SINGAPORE
B02 Consumer Products & Services
WORLD MASTERPIECE ANIME
KRAFT FOODS JAPAN / PARMESAN CHEESE
JWT JAPAN Tokyo JAPAN
A01 Event & Field Marketing
SOUNDWASH
LEVI STRAUSS HONG KONG / SQUARE CUT JEANS
TBWA\HONG KONG HONG KONG