The Brief

As a design agency, the challenge was to demonstrated creative thinking and innovative design solutions to target audience. It also became a memorable calling card for the design agency.

Describe how the promotion developed from concept to implementation

An idea called 'Living Typography' was developed. Hollow 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were send to target audience. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.

Describe the success of the promotion with both client and consumer including some quantifiable results

1. 20 existing customers and 100 potential customers were reached. 2. We received warm notes of appreciation from almost all recipients. 3. Our design became part of the living space of half of the recipients and we provided home for hundreds of sparrows. 4. 11 potential customers inquired about our services. 5. We signed on 3 of them so far - and are in conversation with many more.

Explain why the method of promotion was most relevant to the product or service

It demonstrates the brand's design skills in a memorable way by becoming a part of the environment.