Title | FACTORY |
Brand | CLEAN PLUS THAILAND |
Product / Service | CLEANING SERVICES |
Category | B03. Business Products & Services |
Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
Sales Promotion/Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
Chinnawut Awakul | McCann Worldgroup (Thailand) Ltd. | Creative Director |
Arnicknard Krobnoparat | McCann Worldgroup (Thailand) Ltd. | Copywriter |
Winna Kiao-on | McCann Worldgroup (Thailand) Ltd. | Art Director |
Opapen Kittipanyakul | McCann Worldgroup (Thailand) Ltd. | Account Supervisor |
Apichaya Taechamahapun | McCann Worldgroup (Thailand) Ltd. | Planner |
Pittkanya Poonlumlert | McCann Worldgroup (Thailand) Ltd. | Producer |
Chalermpol Kiatpatananukul | McCann Worldgroup (Thailand) Ltd. | Senior Retoucher |
Dust accumulates constantly but it can’t be seen. So clients don’t use a cleaning service as often as they should. Then our task is to let them realize that their places need a cleaning service more often.
In order to let them know that it’s time for cleaning, we let the dirt speak for us. We created posters covered with transparent sticky glue. At first sight, they look like blank posters with just a logo. We placed them in the various communal areas such as offices, service apartments and factories. As time passed, the sticky parts on the posters would capture dirt and form the shapes of office appliances, furniture or factory icons depending on which location the poster was placed. In addition, the dirt would stick to a headline that said: “It’s cleaning time. Call us.”
Now clients could see the hidden dirt that inhabited their offices, rooms and factories. Even more importantly, they would know when it was time to call us. Our repeat business from existing clients increased 52% with a very low cost of production.
Our poster is the indicator to tell how dirty client’s place is. If it’s dirty, poster can be read and tell client that it’s time to call us. Nothing is better than the dirt to be the speaker for our service.