Title | NIKE :: WE RUN SEOUL 10K CUSTOMIZED FOOTPRINT |
Brand | NIKE KOREA |
Product / Service | NIKE RUNNING |
Category | A06. Best Use of Digital Media in a Promotional Campaign |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Sales Promotion/Advertising Agency: | POSTVISUAL.COM Seoul, KOREA |
Name | Company | Position |
---|---|---|
LEE Jungwon | PostVisual.com | Executive Planning Director |
SEOL Euna | PostVisual.com | Executive Creative Director |
JUNG Youngmin | PostVisual.com | Leading Communication Planner |
KANG Eunjin | PostVisual.com | Leading Social Communicator |
KIM Taebong | PostVisual.com | Leading Digital Designer |
JUNG Namyong | PostVisual.com | Leading Digital Programmer |
KIM Sungwook | PostVisual.com | Leading Digital Film Designer |
LEE Taehyung | PostVisual.com | Digital Conceptor |
Using Nike 10K Marathon [WE RUN SEOUL]'s slogan, 'Run Unleashed' (Wake Your Running Instincts), promote the race and attract young runners!
People run for different reasons. We developed a system called CUSTOMIZED FOOTPRINT as known as Make Your Footprint, to allow users to integrate their own reasons for running with the official campaign logo.
- In just 7 days, all 20,000 slots were sold out. - Sales in running products spiked 87% - 50% of all runners spontaneously participated in the Footprint Service Zone.
Users were allowed to participate and share their experience through website, iPhone app and social network events. We ran a Footprint Service Zone at the store and race location. At these zones, customers could take photos and submit their own personal messages. Customers could receive T-shirts printed with their own Footprints. While they are running, participants could share their unique running stories with their own Run Unleashed T-shirt awakening their running instincts.