Title | NIKE NSW :: EXPRESS YOUR V |
Brand | NIKE KOREA |
Product / Service | NIKE NSW |
Category | A02. Best Use of Merchandising/In-store Marketing |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Sales Promotion/Advertising Agency: | POSTVISUAL.COM Seoul, KOREA |
Name | Company | Position |
---|---|---|
LEE Jungwon | PostVisual.com | Executive Planning Director |
SEOL Euna | PostVisual.com | Executive Creative Director |
JUNG Youngmin | PostVisual.com | Leading Communication Planner |
KANG Eunjin | PostVisual.com | Leading Social Communicator |
SEO Kyowon | PostVisual.com | Leading Digital Designer |
CHO Wonseok | PostVisual.com | Leading Digital Programmer |
KIM Sungwook | PostVisual.com | Leading Digital Film Designer |
SONG Hojun | FETM | Technical Supervisor |
Introduce NIKE's new V-SERIES line (Vortex, Venture, Vengeance) in an innovative way and make people experience.
The V-SIGN people make when they take a photo is a sign of victory. V also stands for V-SERIES. We created a device called 'Express you V-Machine' which automatically recognizes and captures a person's V-SIGN.
- Approx. 1,500 people created their V-Photo. - During campaign, V-Series have reached 150% of sales target. - Approx. 150,000 users have visited the campaign blog in 4 weeks.
When a person stands in front of the device and makes a V-SIGN, the device recognizes the sign through its sensors and automatically takes a photo, providing an entertaining experience. Participants can receive a print-out of their photo with a V-SERIES product of their choice. They can also share their pleasant experience through mobile and SNS.