The Brief

To grow of the number commercial fans.

Describe how the promotion developed from concept to implementation

We believe in the power of TV commercials. So, we want to get others to love and be interested in commercials, too. Our goal is to grow of the number commercial fans. The solution we came out is to change everyone to a commercial director.

Describe the success of the promotion with both client and consumer including some quantifiable results

ClipCM has been downloaded by over 75,000 people so far in Japan. Got 9th place in total sales ranking in “App Store”. Thousands of original commercials have been produced by iPhone users.

Explain why the method of promotion was most relevant to the product or service

By making everyone a commercial director, people will interact with commercials “actively” rather than “passively”. People will regain their interest in commercials by making them by themselves instead of just watching. For this purpose we developed the iPhone and iPad app, “ClipCM".