The Brief

Both the brand awareness and penetration of Corelle are currently very low. The objective of the campaign was to build brand awareness and drive trial by attracting new users.

Describe how the promotion developed from concept to implementation

We created an attention grabbing sales portal. Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby. They were able to purchase a plate of their choosing and then watch as it drops remaining without cracks or chips, NONE WHATSOEVER.

Describe the success of the promotion with both client and consumer including some quantifiable results

We attracted the attention of many of the people who passed nearby the location. The campaign created a lot of buzz and word of mouth about the brand. And more importantly 10% sales increase in one month.

Explain why the method of promotion was most relevant to the product or service

This vending machine was not just designed as an interesting media to demonstrate product feature, but also becomes an innovative and unique sales channel.