Title | IMAGINE THE WORLD WITHOUT AN INNOVATION |
Brand | MERCEDES-BENZ (THAILAND) |
Product / Service | AUTOMOBILE |
Category | A01. Event & Field Marketing |
Entrant | LOWE Bangkok, THAILAND |
Entrant Company: | LOWE Bangkok, THAILAND |
Sales Promotion/Advertising Agency: | LOWE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
POM CHAIYAPORN | LOWE | CCO |
Chalit Manuyakorn | LOWE | Creative Director |
Guthan Suthiphongchai | LOWE | Creative Director & Art Director |
Weerawat Weerawatanakorn | LOWE | Associate Director |
Wanna-u-pa Mungmisri | LOWE | Copywriter |
Boonchai Suksuriyayothin | LOWE | Planner |
Ampai Pakprithad | LOWE | Associate Director |
Chidlada Gabites | LOWE | Account Manager |
In 2011, Mercedes-Benz would like to celebrate its 125 years of innovation. The brief was to engage consumers in the Thailand’s biggest automobile event, Bangkok International Motor show where most brands used to attract male consumers with sexy pretties
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Mercedes-Benz showed its leadership to the whole industry and 1.8 million people who went to Motor show. It generated 10 million baht worth of free media. We were the top selling premium cars in the event, with 1,035 units sold. But more importantly, we have changed the way the motor show should be.
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