Title | THE ALL AUTOMATIC ICE CREAM MAN |
Brand | YASKAWA ELECTRIC CORPORATION |
Product / Service | ICE CREAM ROBOT |
Category | A01. Event & Field Marketing |
Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Entrant Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Sales Promotion/Advertising Agency: | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
SHINICHIRO HASHIZUME | Hakuhodo | Creative Director |
SHINICHIRO HASHIZUME | Hakuhodo | Copywriter |
KOICHI KOSUGI | Hakuhodo | Art Director |
SATORU OGAKI | Tohokushinsha Film Corporation | Producer |
SHINICHIRO HASHIZUME | Hakuhodo | Director |
KOICHI KOSUGI | Hakuhodo | Designer |
KOICHI KOSUGI | Hakuhodo | Illustrator |
Yaskawa is the backbone of the world's car manufacturing. They are No.1 share in multi-joint technology. However, no one knew Yaskawa.
Create hope for our aging society by introducing a robot that is actual labor in society.
The robot, Yaskawa-kun made every 5 minuite non-stop in July at Tokyo Summer Land. He created free publicity worth 20 million yen. He was invited to TV shows and interviewers as a star. He became news across the ocean. Many companies approached Yaskawa to make robots in their field. With the success of Yaskawa-kun, Yaskawa established a robot division to pursue this road.
Make a robot that serves icecream to show off Yaskawa's technology. Then, make him a start that people can relate to through his song, music video, website, and etc. to make Yaskawa famous through its robot.