Title Brand Product / Service Entrant Company Location Award
A06 Best Use of Digital Media in a Promotional Campaign
MAKING TRACKS
TOURISM AUSTRALIA / AUSTRALIA
DDB Sydney AUSTRALIA
A03 Best Product Launch/Re-launch
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Gold Spike
A06 Best Use of Digital Media in a Promotional Campaign
WORLD OF EOS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
THINK TANK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
THINK TANK - ROUND THE WORLD
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
XV RESCUE
SUBARU AUSTRALIA / IMPREZA XV
LEO BURNETT SYDNEY AUSTRALIA
B01 Corporate Image & Information
WORLD OF EOS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
B02 Consumer Products & Services
THINK TANK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
XV RESCUE
SUBARU AUSTRALIA / IMPREZA XV
LEO BURNETT SYDNEY AUSTRALIA
B04 Public Service, Charity & Fund Raising
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A01 Event & Field Marketing
MAN SPACE
BERGER / PAVING PAINT
LEO BURNETT Melbourne AUSTRALIA
B04 Public Service, Charity & Fund Raising
SEE THE PERSON
SCOPE / DISABILITY SERVICES
LEO BURNETT Melbourne AUSTRALIA
Gold Spike
A01 Event & Field Marketing
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
B02 Consumer Products & Services
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze Spike
A01 Event & Field Marketing
SAW VII VIRAL CAMPAIGN
HOYTS DISTRIBUTION / SAW VII MOVIE
PLAY COMMUNICATION Sydney AUSTRALIA
DOODLE
SA LOTTERIES / X LOTTO
CLEMENGER BBDO ADELAIDE AUSTRALIA
KIT KAT IPAD 2 QUEUE
NESTLÉ / KIT KAT
JWT SYDNEY AUSTRALIA
Bronze Spike
B04 Public Service, Charity & Fund Raising
SUSHI TRAIN
JAPAN EARTHQUAKE APPEAL / CHARITY
JWT SYDNEY AUSTRALIA
A02 Best Use of Merchandising/In-store Marketing
SOLO LUCKY UNDIES
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
B02 Consumer Products & Services
SOLO LUCKY UNDIES
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
Short List
B03 Business Products & Services
BREAK UP
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
A06 Best Use of Digital Media in a Promotional Campaign
THREAT
SMITH'S SNACKFOOD COMPANY / SNACKFOOD
CLEMENGER BBDO SYDNEY AUSTRALIA
5 GUM STREET RAID
WRIGLEYS / 5 GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
CANVAS 2 KICKASS
JUST CAR INSURANCE / CAR INSURANCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver Spike
B02 Consumer Products & Services
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Silver Spike
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL / 2010 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
B04 Public Service, Charity & Fund Raising
STOP THE SLAUGHTER
INTERNATIONAL FUND FOR ANIMAL WELFARE / ANTI WHALING MESSAGE
JWT Melbourne AUSTRALIA
A02 Best Use of Merchandising/In-store Marketing
DIRTY DISHES
PZ CUSSONS / LIQUID DISHWASHING
DDB GROUP MELBOURNE AUSTRALIA
Short List
C01 Integrated Campaign Led by Promo & Activation
DIRTY DISHES
PZ CUSSONS / MORNING FRESH
TRIBAL DDB MELBOURNE AUSTRALIA
A04 Best Use of TV or Radio in a Promotional Campaign
MY CAR IS YOUR CAR
IAG: NRMA, SGIO, SGIC / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Gold Spike
A06 Best Use of Digital Media in a Promotional Campaign
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
B04 Public Service, Charity & Fund Raising
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
A06 Best Use of Digital Media in a Promotional Campaign
SEE THE WORLD LIKE A CHILD - WHILE LICKING A MINI CONE
McDONALD'S CHINA / McDONALD'S MINI CONE
DDB CHINA GROUP Shanghai CHINA
B04 Public Service, Charity & Fund Raising
CHOPSTICKS,NOT CHOP-TREES
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / CHINA ENVIRONMENTAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
A06 Best Use of Digital Media in a Promotional Campaign
THE FORD RANGER CHALLENGE
FORD / FORD RANGER
WUNDERMAN APA FORD TEAM Shanghai CHINA
A03 Best Product Launch/Re-launch
NOKIA N8 SOCIAL MEDIA LAUNCH
NOKIA / MOBILE
WUNDERMAN Beijing CHINA
A01 Event & Field Marketing
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Silver Spike
C01 Integrated Campaign Led by Promo & Activation
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
B02 Consumer Products & Services
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
A03 Best Product Launch/Re-launch
REVVING UP SALES FOR THE SMART CAR
MERCEDES-BENZ CHINA / SMART
MEC CHINA Beijing CHINA
A06 Best Use of Digital Media in a Promotional Campaign
MASTER KONG DAILY C --THE NEW MARKETING OF SOLOMO TRIAL DRINKING
MASTERKONG / DAILY C JUICE
RENREN.COM Beijing CHINA
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
ECO CONSCIOUS RAINFOREST HAIR CARE PRODUCT LAUNCH
THE BODY SHOP (HONG KONG & MACAU) / ECO HAIR CARE
JCDECAUX PEARL & DEAN Hong Kong CHINA
SCIROCCO CUP
VOLKSWAGEN / SCIROCCO
OGILVY BEIJING CHINA
A06 Best Use of Digital Media in a Promotional Campaign
FILL THE SKY IPHONE APP
OGILVY / IPHONE APP
OGILVY BEIJING CHINA
PITCH DAVID IPHONE APP
OGILVY / IPHONE APP
OGILVY BEIJING CHINA
DAREDEVIL WIDESCREEN
SUBWAY / FAST FOOD
OGILVY BEIJING CHINA
A01 Event & Field Marketing
SMOOTH AS SILK
SUPOR / SOYBEAN MILK MAKER
DRAFTFCB CHINA Shanghai CHINA
C01 Integrated Campaign Led by Promo & Activation
YOUR TEE, YOU DEFINE!
SEMIR / FASHION
DRAFTFCB CHINA Shanghai CHINA