Title Brand Product / Service Entrant Company Location Award
A02 Best Use of Merchandising/In-store Marketing
HUMIDIFIER
MCDONALD'S / MCCAFE
LEO BURNETT SHANGHAI CHINA
B02 Consumer Products & Services
KICK ASS HALL
DIESEL JAPAN / ’10FW BRAND CAMPAIGN
GREY TOKYO JAPAN
A01 Event & Field Marketing
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
A03 Best Product Launch/Re-launch
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
B02 Consumer Products & Services
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL / 2010 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
BE STUPID. STORE
DIESEL JAPAN / 2010SS BRAND CAMPAIGN
GREY TOKYO JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
5 GUM STREET RAID
WRIGLEYS / 5 GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
B02 Consumer Products & Services
DIGITAL VOODOO
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA
A06 Best Use of Digital Media in a Promotional Campaign
DIGITAL VOODOO
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA
C01 Integrated Campaign Led by Promo & Activation
DIGITAL VOODOO
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA
B02 Consumer Products & Services
KUTSUKASU
ADIDAS JAPAN / ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
Short List
A06 Best Use of Digital Media in a Promotional Campaign
KUTSUKASU
ADIDAS JAPAN / ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
B04 Public Service, Charity & Fund Raising
CATS ON FACEBOOK
CAT SOCIETY HONG KONG / ADOPTION SERVICE
LEO BURNETT Hong Kong HONG KONG
A01 Event & Field Marketing
LOOKING GOOD IN YELLOW
YELLOW / ADVERTISER
TRIBAL DDB Auckland NEW ZEALAND
DO YOU WANT TO SKI MORE ?
AIR NEW ZEALAND JAPAN / AIR NEWZEALAND
DENTSU Tokyo JAPAN
REVERSE PICKED-POCKET BUSINESS CARD
AIRASIA BERHAD / AIRASIA INSURE
DRAFTFCB Kuala Lumpur MALAYSIA
BEACH ENCOUNTER
AIRASIA / AIRLINE
MINDSHARE Hong Kong HONG KONG
EXPLORER'S JOURNAL
SILKAIR SINGAPORE / AIRLINES
JWT SINGAPORE SINGAPORE
Short List
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
B04 Public Service, Charity & Fund Raising
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
LAST LESSON
JING AN TRAFFIC POLICE AND TONG LIAN DRIVING SCHOOL / ANTI DRINK & DRIVE
DRAFTFCB CHINA Shanghai CHINA
STOP THE SLAUGHTER
INTERNATIONAL FUND FOR ANIMAL WELFARE / ANTI WHALING MESSAGE
JWT Melbourne AUSTRALIA
BLIND CAR
HARD ROCK CAFE / ANTI-DRUNK DRIVING
McCANN WORLDGROUP Mumbai INDIA
HORROR HOUSE
CALLED TO RESCUE / ANTI-HUMAN TRAFFICKING
SEVEN Makati City THE PHILIPPINES
A01 Event & Field Marketing
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Silver Spike
C01 Integrated Campaign Led by Promo & Activation
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
B02 Consumer Products & Services
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
A06 Best Use of Digital Media in a Promotional Campaign
THE AUDI 24-HOUR ONLINE LE MANS RACE (WITH A DIFFERENCE)
AUDI INDIA / AUDI ULTRA LIGHTWEIGHT TECHNOLOGY
CREATIVELAND ASIA Mumbai INDIA
MAKING TRACKS
TOURISM AUSTRALIA / AUSTRALIA
DDB Sydney AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
BIOLOGY OF FJ
TOYOTA MOTOR CORPORATION / AUTOMOBILE
TOYOTA MARKETING JAPAN Nagoya JAPAN
A03 Best Product Launch/Re-launch
SKODA YETI RIGHT OF WAY EXPEDITION
SKODA AUTO INDIA / AUTOMOBILE
GROUP M INDIA Mumbai INDIA
C01 Integrated Campaign Led by Promo & Activation
SKODA YETI RIGHT OF WAY EXPEDITION
SKODA AUTO INDIA / AUTOMOBILE
GROUP M INDIA Mumbai INDIA
B02 Consumer Products & Services
SKODA YETI RIGHT OF WAY EXPEDITION
SKODA AUTO INDIA / AUTOMOBILE
GROUP M INDIA Mumbai INDIA
A01 Event & Field Marketing
IMAGINE THE WORLD WITHOUT AN INNOVATION
MERCEDES-BENZ (THAILAND) / AUTOMOBILE
LOWE Bangkok THAILAND
A06 Best Use of Digital Media in a Promotional Campaign
GOLF ANYWHERE
THE HONGKONG & SHANGHAI BANKING CORPORATION / BANKING
JWT SINGAPORE SINGAPORE
B02 Consumer Products & Services
GOLF ANYWHERE
THE HONGKONG & SHANGHAI BANKING CORPORATION / BANKING
JWT SINGAPORE SINGAPORE
A01 Event & Field Marketing
DRUNKEN DIRECTION SIGNS
FIRST FLOOR BAR AND RESTAURANT / BAR AND RESTAURANT
McCANN WORLDGROUP Mumbai INDIA
SHOOT THE MUSIC
THAI ASIA PACIFIC BREWERY CO / BEER
JWT BANGKOK THAILAND
B02 Consumer Products & Services
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
A01 Event & Field Marketing
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
C01 Integrated Campaign Led by Promo & Activation
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
A01 Event & Field Marketing
EXPECT AMAZING
QATAR 2022 BID COMMITTEE / BID
BnBc ADVERTISING Selangor MALAYSIA
C01 Integrated Campaign Led by Promo & Activation
EXPECT AMAZING
QATAR 2022 BID COMMITTEE / BID
BnBc ADVERTISING Selangor MALAYSIA
B01 Corporate Image & Information
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze Spike
C01 Integrated Campaign Led by Promo & Activation
FLIRTING WITH THE MORAL CODE
UNILEVER (MALAYSIA) HOLDINGS SDN BHD / BODY SPRAY
CREATIVE JUICE-SIL Kuala Lumpur MALAYSIA
A02 Best Use of Merchandising/In-store Marketing
RECEIPT STORIES
BOOKXCESS / BOOKS & PUBLICATIONS
McCANN ERICKSON Kuala Lumpur MALAYSIA
B02 Consumer Products & Services
RECEIPT STORIES
BOOKXCESS SDN BHD / BOOKS & PUBLICATIONS
McCANN ERICKSON Kuala Lumpur MALAYSIA
C01 Integrated Campaign Led by Promo & Activation
ADIDAS ALL 24
ADIDAS / BRAND
IRIS NATION Singapore SINGAPORE
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
LET'S MAKE PIKACHU KABUTO
THE POKÉMON COMPANY / BRANDING
DENTSU INC KANSAI Osaka JAPAN
Bronze Spike