Title Brand Product / Service Entrant Company Location Award
A06 Best Use of Digital Media in a Promotional Campaign
DELAY THE WORK DAY
361 / SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Short List
B02 Consumer Products & Services
DELAY THE WORK DAY
361 / SOCIAL MEDIA SITE
OGILVY SHANGHAI CHINA
Bronze Spike
B04 Public Service, Charity & Fund Raising
HANASAKE NIPPON
A GROUP OF HANASAKE NIPPON / SAKE
HAKUHODO Tokyo JAPAN
C01 Integrated Campaign Led by Promo & Activation
ADIDAS ALL 24
ADIDAS / BRAND
IRIS NATION Singapore SINGAPORE
A06 Best Use of Digital Media in a Promotional Campaign
KUTSUKASU
ADIDAS JAPAN / ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
B02 Consumer Products & Services
KUTSUKASU
ADIDAS JAPAN / ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
Short List
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
A01 Event & Field Marketing
DO YOU WANT TO SKI MORE ?
AIR NEW ZEALAND JAPAN / AIR NEWZEALAND
DENTSU Tokyo JAPAN
BEACH ENCOUNTER
AIRASIA / AIRLINE
MINDSHARE Hong Kong HONG KONG
REVERSE PICKED-POCKET BUSINESS CARD
AIRASIA BERHAD / AIRASIA INSURE
DRAFTFCB Kuala Lumpur MALAYSIA
B04 Public Service, Charity & Fund Raising
BEGGING GROOMS
AKSHARA WOMEN’S RESOURCE CENTRE / WOMEN’S RESOURCE CENTRE
GREY WORLDWIDE INDIA Mumbai INDIA
C01 Integrated Campaign Led by Promo & Activation
VOLUNTEER INFORMATION PROJECT FOR 3.11.JAPAN DISASTER
ALL PEOPLE WHO PLAN ON PARTICIPATING IN VOLUNTEER WORK AND ALL PEOPLE WHO WAIT F / VOLUNTEER INFORMATION
ADK JAPAN Tokyo JAPAN
B04 Public Service, Charity & Fund Raising
VOLUNTEER INFORMATION PROJECT FOR 3.11.JAPAN DISASTER
ALL PEOPLE WHO PLAN ON PARTICIPATING IN VOLUNTEER WORK AND ALL PEOPLE WHO WAIT F / VOLUNTEER INFORMATION
ADK JAPAN Tokyo JAPAN
A01 Event & Field Marketing
HEINEKEN FESTIVE CAMPAIGN 2010
APBS / HEINEKEN
IRIS NATION Singapore SINGAPORE
A03 Best Product Launch/Re-launch
TACTILE CAN LAUNCH
APBS / HEINEKEN
IRIS NATION Singapore SINGAPORE
C01 Integrated Campaign Led by Promo & Activation
STR BOTTLE LAUNCH
APBS / HEINEKEN
IRIS NATION Singapore SINGAPORE
B01 Corporate Image & Information
THE RAINBOW PROJECT
ASIAN TIGERS / MOVING COMPANY
JWT SHANGHAI CHINA
B02 Consumer Products & Services
CREATE YOUR OWN COMIC BOOK ENDINGS
ASSOCIATED BRITISH FOODS/ FRIESLAND CAMPINA VIETNAM / OVALTINE
DENTSU Y&R Ho Chi Minh City VIETNAM
A06 Best Use of Digital Media in a Promotional Campaign
THE AUDI 24-HOUR ONLINE LE MANS RACE (WITH A DIFFERENCE)
AUDI INDIA / AUDI ULTRA LIGHTWEIGHT TECHNOLOGY
CREATIVELAND ASIA Mumbai INDIA
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
B04 Public Service, Charity & Fund Raising
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
A06 Best Use of Digital Media in a Promotional Campaign
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA / CHILD PLANS
BBDO INDIA Gurgaon INDIA
B02 Consumer Products & Services
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA / CHILD PLANS
BBDO INDIA Gurgaon INDIA
Bronze Spike
A02 Best Use of Merchandising/In-store Marketing
FOLD AIDE BOX
BAJAJ ELECTRICALS / IRON
LEO BURNETT INDIA Mumbai INDIA
B01 Corporate Image & Information
BATES COMBAT GAME
BATES TAIWAN / SEASONAL GREETING CARD OF CHINESE NEW YEAR
BATES TAIWAN Taipei CHINESE TAIPEI
A01 Event & Field Marketing
MAN SPACE
BERGER / PAVING PAINT
LEO BURNETT Melbourne AUSTRALIA
PRICE CHECK SQUAD
BIGC / HIPERMARKET
LOWE Bangkok THAILAND
B03 Business Products & Services
PRICE CHECK SQUAD
BIGC / HIPERMARKET
LOWE Bangkok THAILAND
A02 Best Use of Merchandising/In-store Marketing
BIG C FRESH
BIGC / HIPERMARKET
LOWE Bangkok THAILAND
B02 Consumer Products & Services
BIG C FRESH
BIGC / HIPERMARKET
LOWE Bangkok THAILAND
CARMONICA
BMW GROUP NEW ZEALAND / MINI
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A02 Best Use of Merchandising/In-store Marketing
RECEIPT STORIES
BOOKXCESS / BOOKS & PUBLICATIONS
McCANN ERICKSON Kuala Lumpur MALAYSIA
B02 Consumer Products & Services
RECEIPT STORIES
BOOKXCESS SDN BHD / BOOKS & PUBLICATIONS
McCANN ERICKSON Kuala Lumpur MALAYSIA
KOOL NANO
BRITISH AMERICAN TOBACCO JAPAN / CIGARETTES
OGILVY & MATHER JAPAN Tokyo JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
BK SNACKING QUICK PICK
BURGER KING SINGAPORE / BURGER KING
PUBLICIS SINGAPORE SINGAPORE
A04 Best Use of TV or Radio in a Promotional Campaign
DIAL-A-DRAMA
C.U.R.E. / RED MOBILE SERVICE
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
A01 Event & Field Marketing
SNOW GLOBE
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
C01 Integrated Campaign Led by Promo & Activation
SHARE THE JOY
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
B01 Corporate Image & Information
BILLBOARDS TO BAGS
CADBURY / COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
B04 Public Service, Charity & Fund Raising
HORROR HOUSE
CALLED TO RESCUE / ANTI-HUMAN TRAFFICKING
SEVEN Makati City THE PHILIPPINES
A06 Best Use of Digital Media in a Promotional Campaign
WORLD OF EOS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
B01 Corporate Image & Information
WORLD OF EOS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
CANON DONATE A SMILE
CANON HONGKONG / CAMERA
DENTSU HONG KONG HONG KONG
B04 Public Service, Charity & Fund Raising
CATS ON FACEBOOK
CAT SOCIETY HONG KONG / ADOPTION SERVICE
LEO BURNETT Hong Kong HONG KONG
CEO BUS POOL
CEPF / PUBLIC SERVICE
JWT SHANGHAI CHINA
A06 Best Use of Digital Media in a Promotional Campaign
SAUSAGE MANSION
CHAROEN POKPHAND FOODS PUBLIC COMPANY / SAUSAGE
JWT BANGKOK THAILAND
B04 Public Service, Charity & Fund Raising
CHOPSTICKS,NOT CHOP-TREES
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / CHINA ENVIRONMENTAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
A06 Best Use of Digital Media in a Promotional Campaign
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT / FLIP VIDEO
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
B03 Business Products & Services
FACTORY
CLEAN PLUS THAILAND / CLEANING SERVICES
McCANN WORLDGROUP Bangkok THAILAND