Title Brand Product / Service Entrant Company Location Award
A06 Best Use of Digital Media in a Promotional Campaign
1 ROOTS, 1 EPISODE.
JAPAN TOBACCO / ROOTS AROMA IMPACT
DENTSU Tokyo JAPAN
B02 Consumer Products & Services
1 ROOTS, 1 EPISODE.
JAPAN TOBACCO INC. / ROOTS AROMA IMPACT
DENTSU Tokyo JAPAN
B01 Corporate Image & Information
1 SENTENCE 1 NIGHT CHALLENGE
LUB D HOSTEL, BANGKOK, THAILAND / HOSTEL
CREATIVE SPIKE Bangkok THAILAND
B02 Consumer Products & Services
1 SENTENCE 1 NIGHT CHALLENGE
LUB D HOSTEL, BANGKOK, THAILAND / HOSTEL
CREATIVE SPIKE Bangkok THAILAND
A06 Best Use of Digital Media in a Promotional Campaign
10 DAYS LIVE IN KOREA
LG ELECTRONICSTHAILAND / LG OPTIMUS ONE MOBILE PHONE
McCANN WORLDGROUP Bangkok THAILAND
A01 Event & Field Marketing
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
A03 Best Product Launch/Re-launch
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
B02 Consumer Products & Services
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
A06 Best Use of Digital Media in a Promotional Campaign
5 GUM STREET RAID
WRIGLEYS / 5 GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
50 MUST-DO-THINGS-IN-ASIA
THAI ASIA PACIFIC BREWERY / TIGER BEER
JWT BANGKOK THAILAND
ADIDAS ALL 24
ADIDAS / BRAND
IRIS NATION Singapore SINGAPORE
A06 Best Use of Digital Media in a Promotional Campaign
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
B02 Consumer Products & Services
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
A06 Best Use of Digital Media in a Promotional Campaign
ANALYTICS WITHOUT THE ANALYTICS
IBM / IBM
OGILVY BEIJING CHINA
B01 Corporate Image & Information
ANALYTICS WITHOUT THE ANALYTICS
IBM / IBM
OGILVY BEIJING CHINA
C01 Integrated Campaign Led by Promo & Activation
ARTISTS WANTED
LASALLE COLLEGE OF THE ARTS / EDUCATIONAL INSTITUTE & UNIVERSITY
THE SECRET LITTLE AGENCY Singapore SINGAPORE
B01 Corporate Image & Information
BATES COMBAT GAME
BATES TAIWAN / SEASONAL GREETING CARD OF CHINESE NEW YEAR
BATES TAIWAN Taipei CHINESE TAIPEI
B02 Consumer Products & Services
BE STUPID. STORE
DIESEL JAPAN / 2010SS BRAND CAMPAIGN
GREY TOKYO JAPAN
A01 Event & Field Marketing
BEACH ENCOUNTER
AIRASIA / AIRLINE
MINDSHARE Hong Kong HONG KONG
BEAT UP RURAL SOUTH & NORTHEAST TO THE VITAMILK WAY
GREENSPOT / SOYMILK
UM THAILAND Bangkok THAILAND
A03 Best Product Launch/Re-launch
BEER - THE UNTOLD STORY
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
B04 Public Service, Charity & Fund Raising
BEGGING GROOMS
AKSHARA WOMEN’S RESOURCE CENTRE / WOMEN’S RESOURCE CENTRE
GREY WORLDWIDE INDIA Mumbai INDIA
C01 Integrated Campaign Led by Promo & Activation
BELIEVE
LION BREWERIES / FOOD AND BEVERAGE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
A02 Best Use of Merchandising/In-store Marketing
BIG C FRESH
BIGC / HIPERMARKET
LOWE Bangkok THAILAND
B02 Consumer Products & Services
BIG C FRESH
BIGC / HIPERMARKET
LOWE Bangkok THAILAND
A01 Event & Field Marketing
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Silver Spike
C01 Integrated Campaign Led by Promo & Activation
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
B02 Consumer Products & Services
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
B01 Corporate Image & Information
BILLBOARDS TO BAGS
CADBURY / COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
C01 Integrated Campaign Led by Promo & Activation
BIOLOGY OF FJ
TOYOTA MOTOR CORPORATION / AUTOMOBILE
TOYOTA MARKETING JAPAN Nagoya JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
BK SNACKING QUICK PICK
BURGER KING SINGAPORE / BURGER KING
PUBLICIS SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Promo & Activation
BLEED BLUE
NIKE INDIA / NIKE CRICKET
AKQA Shanghai CHINA
B04 Public Service, Charity & Fund Raising
BLIND CAR
HARD ROCK CAFE / ANTI-DRUNK DRIVING
McCANN WORLDGROUP Mumbai INDIA
B03 Business Products & Services
BLOW UP
INDIA PICTURE / STOCK IMAGE PROVIDERS
PUBLICIS CAPITAL Gurgaon INDIA
A02 Best Use of Merchandising/In-store Marketing
BRAIN CONTROLLED RACING
RED BULL/PUMA / RED BULL/PUMA
MILL STIRLING Singapore SINGAPORE
B03 Business Products & Services
BREAK UP
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
B02 Consumer Products & Services
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA / CHILD PLANS
BBDO INDIA Gurgaon INDIA
Bronze Spike
A06 Best Use of Digital Media in a Promotional Campaign
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA / CHILD PLANS
BBDO INDIA Gurgaon INDIA
B01 Corporate Image & Information
CANON DONATE A SMILE
CANON HONGKONG / CAMERA
DENTSU HONG KONG HONG KONG
A06 Best Use of Digital Media in a Promotional Campaign
CANVAS 2 KICKASS
JUST CAR INSURANCE / CAR INSURANCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
B02 Consumer Products & Services
CARMONICA
BMW GROUP NEW ZEALAND / MINI
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
B04 Public Service, Charity & Fund Raising
CATS ON FACEBOOK
CAT SOCIETY HONG KONG / ADOPTION SERVICE
LEO BURNETT Hong Kong HONG KONG
B03 Business Products & Services
CEMENTLYMPIC
TIGER CEMENT / CEMENT
LOWE Bangkok THAILAND
A01 Event & Field Marketing
CEMENTLYMPIC
TIGER CEMENT / CEMENT
LOWE Bangkok THAILAND
B04 Public Service, Charity & Fund Raising
CEO BUS POOL
CEPF / PUBLIC SERVICE
JWT SHANGHAI CHINA
CHARITY PINKY RING
JAPANESE ORGANIZATION FOR INTERNATIONAL COOPERATION IN FAMILY PLANNING (JOICFP) / CHARITY
AID-DCC Osaka JAPAN
CHOPSTICKS,NOT CHOP-TREES
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / CHINA ENVIRONMENTAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
A03 Best Product Launch/Re-launch
CLIPCM
DENTSU INC. / SELF-PROMOTION
DENTSU Tokyo JAPAN
A01 Event & Field Marketing
COCA-COLA HAPPINESS TRUCK ACTIVATION
THE COCA-COLA EXPORT CORPORATION / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES