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Winners & Shortlists
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Grand Prix
Gold
Silver
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All Entries
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Title
Brand
Product / Service
Entrant Company
Location
PR
Location
Award
A01 Best Use of Digital PR
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo
JAPAN
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO
CURVE ID JEANS
COLENSO BBDO Auckland
NEW ZEALAND
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo
JAPAN
Silver
G20 SEOUL SUMMIT 2010
THE G20 SUMMIT PREPARATION COMMITTEE
G20 SEOUL SUMMIT 2010
EDELMAN Korea
KOREA
A02 Best Use of Social Media
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION
BLACKBERRY
EDELMAN ASIA PACIFIC Beijing
CHINA
Silver
PAYPAL = PROMISE
PAYPAL
BRAND AWARENESS
THE SECRET LITTLE AGENCY Singapore
SINGAPORE
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE
AUSTRALIA
Short List
CHANNEL E
PANASONIC ASIA
ECO IDEAS
ACCOMPLICE Singapore
SINGAPORE
MAKE A CHANGE
PANASONIC ASIA
ECO IDEAS
ACCOMPLICE Singapore
SINGAPORE
MIRACLE MACHINE
KRAFT PHILIPPINES
FACEBOOK APPLICATION
JWT MANILA
THE PHILIPPINES
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT
FLIP VIDEO
DDB GROUP SINGAPORE
SINGAPORE
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL
HOSTEL
CREATIVE SPIKE Bangkok
THAILAND
N8 LAUNCH
NOKIA CHINA
MOBILE PHONE
WUNDERMAN Beijing
CHINA
Short List
NIKE SHOUT
NIKE
NIKE
OGILVY SINGAPORE
SINGAPORE
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION
RURAL SPEEDING AWARENESS
NAKED COMMUNICATIONS Sydney
AUSTRALIA
DELAY THE WORK DAY
361
SPORTSWEAR
OGILVY SHANGHAI
CHINA
VASELINE PETROLEUM JELLY CRICKET CAMPAIGN
VASELINE
VASELINE PETROLEUM JELLY
BBH Mumbai
INDIA
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai
CHINA
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB
AUTISM AWARENESS
LEO BURNETT SHANGHAI
CHINA
Short List
LIGHT UP THE NIGHT
ZIPPO
BRAND IMAGE
SLAM Beijing
CHINA
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE
AUSTRALIA
Short List
WORLD CUP COMES TRUE
SONY MARKETING JAPAN
CORPORATE SOCIAL RESPONSABILITY
DENTSU Tokyo
JAPAN
SNOW GLOBE
CADBURY
DAIRY MILK
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
D.I.Y. STREET BASKETBALL
PEPSICO CHINA
GATORADE
DDB CHINA GROUP Shanghai
CHINA
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING
CHINA
Silver
EYES THAT TELL STORIES
SINGAPORE EYE RESEARCH INSTITUTE (SERI)
MEDICAL RESEARCH
TBWA\GROUP SINGAPORE Singapore
SINGAPORE
KARAOKE SOLUTION
NIKKAN GENDAI
NEWSPAPER RE-LAUNCH
DENTSU Tokyo
JAPAN
Short List
'JAANI NA' ('DON'T KNOW')
MARICO
NIHAR NATURALS COCONUT HAIR OIL
BBH Mumbai
INDIA
A04 Best Use of Sponsorship
BILLBOARDS TO BAGS
CADBURY
COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN
LAKATAN BANANAS
DENTSU Y&R Tokyo
JAPAN
Short List
COPS ON OATS
PEPSICO INDIA
QUAKER OATS
BBDO INDIA Gurgaon
INDIA
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER
VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney
AUSTRALIA
A05 Best Launch or Re-Launch
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY
AUSTRALIA
Short List
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai
INDIA
Short List
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL
HOSTEL
CREATIVE SPIKE Bangkok
THAILAND
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG
HONG KONG
Short List
14 DAYS HAIR TRANSFORMATION
PROCTER & GAMBLE INDONESIA
PANTENE SHAMPOO & CONDITIONER
BBDO/PROXIMITY INDONESIA Jakarta
INDONESIA
STAPLES’ VICTORIAN LAUNCH
STAPLES
STAPLES.COM.AU
PORTER NOVELLI SYDNEY
AUSTRALIA
WARNIE CHICKEN BITES
MCDONALD'S
SUMMER CHICKEN RANGE
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
THE WORLD’S LARGEST WATER-BASED SHOW
CITY OF DREAMS
THE HOUSE OF DANCING WATER
FLEISHMAN-HILLARD HONG KONG
HONG KONG
TALKING NEWSPAPER
VOLKSWAGEN
VW VENTO
MUDRA COMMUNICATIONS Mumbai
INDIA
A06 Best Use of Media Relations
STRANGEST BEER CULTURE
TSINGTAO
BEER
OGILVY SHANGHAI
CHINA
KARAOKE SOLUTION
NIKKAN GENDAI
NEWSPAPER RE-LAUNCH
DENTSU Tokyo
JAPAN
A TRIUMPH IN STORYTELLING
SINGAPORE YOUTH OLYMPICS GAMES ORGANISING COMMITTEE
SINGAPORE 2010 YOUTH OLYMPIC GAMES
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore
SINGAPORE
BROOKE BOND TEA COUNCIL
HINDUSTAN UNILEVER
TEA
IPAN HILL & KNOWLTON Mumbai
INDIA
B01 Consumer Products
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo
JAPAN
THE SKATE WASH DENIM
METERS\BONWE
FASHION & ACCESSORIES
JWT ALWAYS Shanghai
CHINA
STAND-ALONE PR CURES AILING BRAND
UNITED PHARMA VIETNAM
KREMIL-S STOMACHACHE RELIEF
RIVERORCHID PR Ho Chi Minh City
VIETNAM
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE
MACH3 TURBO SENSITIVE RAZOR
CORPORATE VOICE | WEBER SHANDWICK New Dehli
INDIA
Short List
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG
HONG KONG
Short List
A01 Best Use of Digital PR
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo
JAPAN
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO / CURVE ID JEANS
COLENSO BBDO Auckland
NEW ZEALAND
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo
JAPAN
Silver
G20 SEOUL SUMMIT 2010
THE G20 SUMMIT PREPARATION COMMITTEE / G20 SEOUL SUMMIT 2010
EDELMAN Korea
KOREA
A02 Best Use of Social Media
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION / BLACKBERRY
EDELMAN ASIA PACIFIC Beijing
CHINA
Silver
PAYPAL = PROMISE
PAYPAL / BRAND AWARENESS
THE SECRET LITTLE AGENCY Singapore
SINGAPORE
OPEN BOOK
THE REACH FOUNDATION / CHARITY
DDB GROUP MELBOURNE
AUSTRALIA
Short List
CHANNEL E
PANASONIC ASIA / ECO IDEAS
ACCOMPLICE Singapore
SINGAPORE
MAKE A CHANGE
PANASONIC ASIA / ECO IDEAS
ACCOMPLICE Singapore
SINGAPORE
MIRACLE MACHINE
KRAFT PHILIPPINES / FACEBOOK APPLICATION
JWT MANILA
THE PHILIPPINES
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT / FLIP VIDEO
DDB GROUP SINGAPORE
SINGAPORE
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL / HOSTEL
CREATIVE SPIKE Bangkok
THAILAND
N8 LAUNCH
NOKIA CHINA / MOBILE PHONE
WUNDERMAN Beijing
CHINA
Short List
NIKE SHOUT
NIKE / NIKE
OGILVY SINGAPORE
SINGAPORE
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION / RURAL SPEEDING AWARENESS
NAKED COMMUNICATIONS Sydney
AUSTRALIA
DELAY THE WORK DAY
361 / SPORTSWEAR
OGILVY SHANGHAI
CHINA
VASELINE PETROLEUM JELLY CRICKET CAMPAIGN
VASELINE / VASELINE PETROLEUM JELLY
BBH Mumbai
INDIA
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai
CHINA
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS
LEO BURNETT SHANGHAI
CHINA
Short List
LIGHT UP THE NIGHT
ZIPPO / BRAND IMAGE
SLAM Beijing
CHINA
OPEN BOOK
THE REACH FOUNDATION / CHARITY
DDB GROUP MELBOURNE
AUSTRALIA
Short List
WORLD CUP COMES TRUE
SONY MARKETING JAPAN / CORPORATE SOCIAL RESPONSABILITY
DENTSU Tokyo
JAPAN
SNOW GLOBE
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
D.I.Y. STREET BASKETBALL
PEPSICO CHINA / GATORADE
DDB CHINA GROUP Shanghai
CHINA
Short List
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING
CHINA
Silver
EYES THAT TELL STORIES
SINGAPORE EYE RESEARCH INSTITUTE (SERI) / MEDICAL RESEARCH
TBWA\GROUP SINGAPORE Singapore
SINGAPORE
KARAOKE SOLUTION
NIKKAN GENDAI / NEWSPAPER RE-LAUNCH
DENTSU Tokyo
JAPAN
Short List
'JAANI NA' ('DON'T KNOW')
MARICO / NIHAR NATURALS COCONUT HAIR OIL
BBH Mumbai
INDIA
A04 Best Use of Sponsorship
BILLBOARDS TO BAGS
CADBURY / COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN / LAKATAN BANANAS
DENTSU Y&R Tokyo
JAPAN
Short List
COPS ON OATS
PEPSICO INDIA / QUAKER OATS
BBDO INDIA Gurgaon
INDIA
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney
AUSTRALIA
A05 Best Launch or Re-Launch
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY
AUSTRALIA
Short List
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai
INDIA
Short List
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL / HOSTEL
CREATIVE SPIKE Bangkok
THAILAND
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG
HONG KONG
Short List
14 DAYS HAIR TRANSFORMATION
PROCTER & GAMBLE INDONESIA / PANTENE SHAMPOO & CONDITIONER
BBDO/PROXIMITY INDONESIA Jakarta
INDONESIA
STAPLES’ VICTORIAN LAUNCH
STAPLES / STAPLES.COM.AU
PORTER NOVELLI SYDNEY
AUSTRALIA
WARNIE CHICKEN BITES
MCDONALD'S / SUMMER CHICKEN RANGE
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
THE WORLD’S LARGEST WATER-BASED SHOW
CITY OF DREAMS / THE HOUSE OF DANCING WATER
FLEISHMAN-HILLARD HONG KONG
HONG KONG
TALKING NEWSPAPER
VOLKSWAGEN / VW VENTO
MUDRA COMMUNICATIONS Mumbai
INDIA
A06 Best Use of Media Relations
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI
CHINA
KARAOKE SOLUTION
NIKKAN GENDAI / NEWSPAPER RE-LAUNCH
DENTSU Tokyo
JAPAN
A TRIUMPH IN STORYTELLING
SINGAPORE YOUTH OLYMPICS GAMES ORGANISING COMMITTEE / SINGAPORE 2010 YOUTH OLYMPIC GAMES
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore
SINGAPORE
BROOKE BOND TEA COUNCIL
HINDUSTAN UNILEVER / TEA
IPAN HILL & KNOWLTON Mumbai
INDIA
B01 Consumer Products
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo
JAPAN
THE SKATE WASH DENIM
METERS\BONWE / FASHION & ACCESSORIES
JWT ALWAYS Shanghai
CHINA
STAND-ALONE PR CURES AILING BRAND
UNITED PHARMA VIETNAM / KREMIL-S STOMACHACHE RELIEF
RIVERORCHID PR Ho Chi Minh City
VIETNAM
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE / MACH3 TURBO SENSITIVE RAZOR
CORPORATE VOICE | WEBER SHANDWICK New Dehli
INDIA
Short List
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG
HONG KONG
Short List
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