Title Brand Product / Service PR Location Award
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION
NIKKAN GENDAI / NEWSPAPER RE-LAUNCH
DENTSU Tokyo JAPAN
Short List
A06 Best Use of Media Relations
KARAOKE SOLUTION
NIKKAN GENDAI / NEWSPAPER RE-LAUNCH
DENTSU Tokyo JAPAN
B02 Consumer Services
THE 250KM WAVE
KYUSHU RAILWAY COMPANY / BULLET TRAIN
DENTSU Tokyo JAPAN
Bronze Spike
A02 Best Use of Social Media
DELAY THE WORK DAY
361 / SPORTSWEAR
OGILVY SHANGHAI CHINA
B03 Corporate Reputation
DELAY THE WORK DAY
361 / SPORTSWEAR
OGILVY SHANGHAI CHINA
C01 Best Integrated Campaign Led by PR
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
B04 Non-Corporate
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (ASIA PACIFIC) / ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN / LAKATAN BANANAS
DENTSU Y&R Tokyo JAPAN
Short List
B01 Consumer Products
CHINA NEONATAL RESUSCITATION PROGRAM
JOHNSON-JOHNSON / NRP TRAINING
LINKS - HEALTH, LIFE CARE & COMMUNICATION GROUP Beijing CHINA
A05 Best Launch or Re-Launch
STAPLES’ VICTORIAN LAUNCH
STAPLES / STAPLES.COM.AU
PORTER NOVELLI SYDNEY AUSTRALIA
A01 Best Use of Digital PR
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO / CURVE ID JEANS
COLENSO BBDO Auckland NEW ZEALAND
B05 Public Affairs
HAPPINESS TRUCK
COCA-COLA PHILIPPINES / CSR PROGRAM
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
A04 Best Use of Sponsorship
COPS ON OATS
PEPSICO INDIA / QUAKER OATS
BBDO INDIA Gurgaon INDIA
A01 Best Use of Digital PR
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Silver Spike
C01 Best Integrated Campaign Led by PR
BIOLOGY OF FJ
TOYOTA MOTOR CORPORATION / FJ CRUSER
TOYOTA MARKETING JAPAN Nagoya JAPAN
B01 Consumer Products
VOLTAREN-LIXIAOSHUANG CAMPAIGN
NOVARTIS / VOLTAREN
LINKS - HEALTH, LIFE CARE & COMMUNICATION GROUP Beijing CHINA
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS
LEO BURNETT SHANGHAI CHINA
Short List
A02 Best Use of Social Media
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION / RURAL SPEEDING AWARENESS
NAKED COMMUNICATIONS Sydney AUSTRALIA
A05 Best Launch or Re-Launch
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL / HOSTEL
CREATIVE SPIKE Bangkok THAILAND
B02 Consumer Services
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL / HOSTEL
CREATIVE SPIKE Bangkok THAILAND
B04 Non-Corporate
PINKY RING
JAPANESE ORGANIZATION FOR INTERNATIONAL COOPERATION IN FAMILY PLANNING (JOICFP) / CHARITY
AID-DCC Osaka JAPAN
B03 Corporate Reputation
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
A06 Best Use of Media Relations
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
B05 Public Affairs
VOLUNTEER INFORMATION PROJECT
PEOPLE PARTICIPATING IN VOLUNTEER WORK / VOLUNTEER INFORMATION
ADK JAPAN Tokyo JAPAN
A04 Best Use of Sponsorship
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
B05 Public Affairs
VASELINE PETROLEUM JELLY CRICKET CAMPAIGN
VASELINE / VASELINE PETROLEUM JELLY
BBH Mumbai INDIA
B04 Non-Corporate
THE UNOPENABLE NOTEBOOK
UNICEF / FUNDRAISING INITIATIVE
CHEIL WORLDWIDE Seoul KOREA
B01 Consumer Products
THE SKATE WASH DENIM
METERS\BONWE / FASHION & ACCESSORIES
JWT SHANGHAI CHINA
B03 Corporate Reputation
GET ME HEALTHY
McCANN HEALTHCARE / HEALTH AWARENESS FOR EMPLOYEES AND CLIENTS
McCANN HEALTHCARE Sydney AUSTRALIA
C01 Best Integrated Campaign Led by PR
TAO OF KAGAYA
RADIUM-KAGAYA INTERNATIONAL HOTEL / BRAND IMAGE
OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI
Short List
A02 Best Use of Social Media
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL / HOSTEL
CREATIVE SPIKE Bangkok THAILAND
A05 Best Launch or Re-Launch
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
LIGHT UP THE NIGHT
ZIPPO / BRAND IMAGE
SLAM Beijing CHINA
B02 Consumer Services
BREAK UP
NATIONAL AUSTRALIA BANK / BANKING
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
A06 Best Use of Media Relations
A TRIUMPH IN STORYTELLING
SINGAPORE YOUTH OLYMPICS GAMES ORGANISING COMMITTEE / SINGAPORE 2010 YOUTH OLYMPIC GAMES
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
A01 Best Use of Digital PR
G20 SEOUL SUMMIT 2010
THE G20 SUMMIT PREPARATION COMMITTEE / G20 SEOUL SUMMIT 2010
EDELMAN Korea KOREA
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Silver Spike
C01 Best Integrated Campaign Led by PR
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Short List
B02 Consumer Services
SLIENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMAS
MUDRA COMMUNICATIONS Mumbai INDIA
Short List
A05 Best Launch or Re-Launch
TALKING NEWSPAPER
VOLKSWAGEN / VW VENTO
MUDRA COMMUNICATIONS Mumbai INDIA
A02 Best Use of Social Media
N8 LAUNCH
NOKIA CHINA / MOBILE PHONE
WUNDERMAN Beijing CHINA
Short List
B01 Consumer Products
NIKE SHOUT
NIKE / NIKE
OGILVY SINGAPORE SINGAPORE
B03 Corporate Reputation
THE RAINBOW PROJECT
ASIAN TIGERS / MOVING COMPANY
JWT SHANGHAI CHINA
B04 Non-Corporate
CEO BUS POOL
CEPF / PUBLIC SERVICE
JWT SHANGHAI CHINA
A06 Best Use of Media Relations
BROOKE BOND TEA COUNCIL
HINDUSTAN UNILEVER / TEA
IPAN HILL & KNOWLTON Mumbai INDIA
A04 Best Use of Sponsorship
BILLBOARDS TO BAGS
CADBURY / COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A01 Best Use of Digital PR
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
B03 Corporate Reputation
NIKE SHOUT
NIKE / BRAND IMAGE
OGILVY SINGAPORE SINGAPORE
A02 Best Use of Social Media
NIKE SHOUT
NIKE / NIKE
OGILVY SINGAPORE SINGAPORE
A05 Best Launch or Re-Launch
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List