| Title | SHORT SHORTS |
| Brand | SUPERETTE |
| Product / Service | FASHION RETAILER |
| Category | C05. Stunts & Live Advertising |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Regan Grafton | Creative Director |
| Rory Mckechnie | Copywriter |
| Damian Galvin | Art Director |
| Jenny Travers | Account Supervisor |
| Rickie Dee | Advertiser's Supervisor |
| Andy Robilliard | Producer |
Indented plates were installed across the inner city and fashion district bus stops, mall seats and park benches. When people sat down the message was imprinted on the thighs exposed in the latest trend of wearing short shorts. This created not only branded seats but a veritable army of free media space for Superette, with thousands of imprints being created and lasting up to an hour.