| Title | FASHION LAUNDRY |
| Brand | PROCTER & GAMBLE |
| Product / Service | ARIEL |
| Category | C05. Stunts & Live Advertising |
| Entrant | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Entrant Company: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Advertising Agency: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| Andrew Petch | Executive Creative Director |
| Trixie Diyco | Creative Director |
| Bia Fernandez | Copywriter |
| Janette De Veyra | Art Director |
| Jason Tablante Photography | Photographer |
| Other Credit: Carl Urgino Vp Integration: Tony Sarmiento Bus. Dev. Director: Gen Lizares | Illustrator |
| Event Director: Kiko Torno Event Manager: Aya Gonzales | Typographer |
| Lou Santos | Account Supervisor |
| Jaryd Chan | Advertiser's Supervisor |
| Final Artist: Rico Torres/Rod Alonzo Head Of Broadcast: Telly Arce | Producer |
| Crissy Ancheta/Carlos Domingo | Account Manager |
| Producer: Mikey Reyes Print Producer: Rodel Quitain | Other Credits |
Ariel is a laundry detergent that can keep clothes looking like new. To illustrate this benefit, we tied up with a Laundromat chain, Metropole, and changed their stores into fashion boutiques. We dressed mannequins with clothes laundered in Ariel and built a window display so customers can see how new the clothes looked. Inside, customers were greeted with clothing display areas with more laundered clothes. There’s also a dressing room where they can try on the clothes. When they claimed their laundry, we returned them not in plastic bags but in shopping bags. We even attached clothing tags on each.