| Title | MUSIC OF YOUR HEART |
| Brand | YAYASAN JANTUNG INDONESIA |
| Product / Service | INDONESIA HEART FOUNDATION |
| Category | C02. Special Build |
| Entrant | GREY INDONESIA Jakarta, INDONESIA |
| Entrant Company: | GREY INDONESIA Jakarta, INDONESIA |
| Advertising Agency: | GREY INDONESIA Jakarta, INDONESIA |
| Name | Position |
|---|---|
| Ali Shabaz | Chief Creative Officer |
| Randy Rinaldi | Executive Creative Director |
| N/A | Creative Director |
| Iswanda Mardio/Adriano Qalbi/Randy Rinaldi/Rd. Astra | Copywriter |
| Iswanda Mardio/Dimaz Muktiarto/ | Art Director |
| N/A | Photographer |
| N/A | Illustrator |
| Iswanda Mardio | Typographer |
| Dimaz Muktiarto | Art Buyer |
| Randy Rinaldi | Account Supervisor |
| Mela Sabina | Advertiser's Supervisor |
| Mita Amelia/Atrie Irawan/Randy Rinaldi/Dimaz Muktiarto | Producer |
| Agus Sudradjat | Account Manager |
| N/A | Planner |
| Advertiser's Supervisor: Toto Widjojo Managing Director Sony Music | Other Credits |
FACTS: Youngsters love music, but never concern about their heart. INSIGHT: Like music, our heart also has a beat! Why don't we mix both of them? IDEA: In commemorating The World's Health Day we allows all Indonesian youngsters to collaborate with their favorite artist! How? We built a mobile recording studio with digital stethoscope and beat matching software inside. Then we let them to record their heartbeat and mix it with their favorite songs. So every time they hear they music they'll be reminded of their heart. RESULTS: 5000+ people attend the premiere. 2700+ of them got a chance to get their heart checked. And they shared their own mixes all over Twitter and facebook. Thousands songs mixed! Thousands hearts checked! To help decrease 300.000 heart attack case in Indonesian youngsters every year.
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