| Title | MONEY GOES TO WORK |
| Brand | BIRLA SUN LIFE MUTUAL FUND |
| Product / Service | MUTUAL FUND |
| Category | C05. Stunts & Live Advertising |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Name | Position |
|---|---|
| Tista Sen | Chief Creative Officer |
| Nandita Chalam | Executive Creative Director |
| Dipesh Kowarkar | Creative Director |
| Nandita Chalam | Copywriter |
| Dipesh Kowarkar | Art Director |
| Rohit Redkar | Photographer |
| Deepak Jadhav | Illustrator |
| Dipesh Kowarkar | Typographer |
| Samarth Srivastava | Account Supervisor |
| Ajay Kakar | Advertiser's Supervisor |
| Kaushal Thakkar | Producer |
| Sameer Joshi | Account Manager |
| Purushottam Joshi/Asmit Chachad/Ahvil D'souza/Uttam/Sameer | Other Credits |
Money literally went to work. A few young office goers were dressed as wads of money. They took trains and buses, waited at railway stations and bus stops and strode into large office complexes as if it was the most natural thing to do. Whenever curious commuters gathered around them, they distributed leaflets on Birla Sun Life Mutual Funds which demonstrated how your money can be made to work and earn for you.