Execution

Airtel ipTV wanted to tell the world about Timeshift. A feature in their TV set top box where people could actually view programs later, if missed on the actual day of broadcast. The budget was not enough to produce a TV commercial so the challenge given to the agency (JWT Delhi) was to intrigue the consumers with something that creates enough buzz to extend it further through the free media – word of mouth. So We took a busy sidewalk of suburban Delhi back in time. The road, the wall, phonebooth, tree, people and all other props were colored black and white to match a typical ‘TV classics’ look. When the city dwellers came across the road they experienced life in that era. Thus making the point that with the Timeshift feature on Airtel ipTV one can go back in time.