| Title | PINBALL SKATE PARK |
| Brand | FRUCOR BEVERAGES |
| Product / Service | MOUNTAIN DEW |
| Category | C02. Special Build |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Executive Creative Director |
| Will Bingham | Copywriter |
| Victoria Daltrey | Art Director |
| Mark Ward | Illustrator |
| Phila Lagaluga (Designer) | Typographer |
| Gareth Evans At Sniper Systems (Programmer) | Art Buyer |
| Angela Watson (Group Account Director)/Tim Ellis (Senior Account Director) | Account Supervisor |
| Rob Linkhorn And Paul Courtney (Agency Producer) | Producer |
| Sam Wallace (Account Manager)/Eileen Cosgrove-Maloney (Account Executive) | Account Manager |
| Hayley Pardoe | Planner |
| Jae Morrison And Warren Green (Director) Brendon Reid (Lighting) Ash Turner (Set Designer) | Other Credits |
Inspired by three new Mountain Dew flavours (Live Wire, Pitch Black and Electro Shock) we mixed electricity with skating and built a fully functioning pinball machine you can ride. The campaign documents the build, leading up to the launch of the pinball machine with an invitational skate competition for thirty of New Zealand’s top skaters and afterwards remained open for the public to skate. This outdoor led campaign was supported by a TVC, website, 30 minute TV show, videoblog and ‘Making of’ video.