Title | SPOKESANIMAL |
Brand | HUAXIA ANIMAL PROTECTION FOUNDATION |
Product / Service | ANIMAL PROTECTION FOUNDATION |
Category | C05. Stunts & Live Advertising |
Entrant | DDB CHINA GROUP Shanghai, CHINA |
Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
Name | Position |
---|---|
Michael Dee | Chief Creative Officer |
Victor Ng | Executive Creative Director |
Jody Xiong | Creative Director |
Victor Ng/Jason Jin | Copywriter |
Jody Xiong/Cong Ding/Jack Xuan | Art Director |
Keno Zhao | Photographer |
Jody Xiong | Illustrator |
Jody Xiong | Typographer |
James Chen | Art Buyer |
Leo Xu | Account Supervisor |
Koca Chen | Advertiser's Supervisor |
George Ooi/Rico Zhang/Chongwen Zhu | Producer |
Tracy Cao | Account Manager |
Jenny Liu | Planner |
Qingsong Liang/Qiu Bo | Other Credits |
We spent three months training three parrots for this task. We taught them how to stand in front of a microphone and speak up for those animals who couldn’t do so themselves. We then took our message directly to point-of-sale locations of animal-cruelty products -- A shark’s fin restaurant, a fur and leather fashion store, and a traditional Chinese medicine store. Our spokes-animals even got on the phone with leaders of government departments and trade industries.