| Title | ART, FOR THE PRICE OF EVERYDAY ITEMS |
| Brand | ZENDAI ART SUPERMARKET |
| Product / Service | ART SUPERMARKET |
| Category | C02. Special Build |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
| Name | Position |
|---|---|
| Michael Dee | Chief Creative Officer |
| Victor Ng | Executive Creative Director |
| Jody Xiong | Creative Director |
| Jason Jin/Leo Liu | Copywriter |
| Jody Xiong/William Zhang/Jack Xuan/Cong Ding | Art Director |
| Keno Zhao/King Zhang | Photographer |
| Jody Xiong | Illustrator |
| Jody Xiong | Typographer |
| Fanny Zhang (J.k.studio) | Producer |
| Jenny Liu | Planner |
| Print Production Director: Jacqueline Wu/James Chen; Editor: Rico Zhang | Other Credits |
We install different kinds of actual everyday items on 3m x 2.5m canvas boards, re-illustrating some of the greatest art pieces, such as Roy Lichetenstein's 'Girl With Hair Ribbon', Jackson Pollock's 'Number 14 Gray', Egon Schiele's 'Self-Portrait', El Lissitzky’s ‘Victory over the Sun’ and Joan Miro’s ‘Head of a Catalan Peasant’. We then exhibited our works on the streets, where everyday folks can appreciate them. People can also scan the QR code we put on the label beside each canvas and goes directly to Zendai’s website where they can browse all the in-stock original art pieces and shop their ideal ones by just one single click.
Art, for the price of everyday items.