| Title | CHOPSTICKS, NOT CHOP-TREES |
| Brand | CHINA ENVIRONMENTAL PROTECTION FOUNDATION |
| Product / Service | ENVIRONMENTAL AWARENESS |
| Category | C02. Special Build |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
| Name | Position |
|---|---|
| Michael Dee | Chief Creative Officer |
| Shih-Yen Lee | Creative Director |
| Hesky Lu/Adam Wang | Copywriter |
| Lim Boon Seng/Michael Ma/Kevin Jiang | Art Director |
| Leslie Sim (Untold Image) | Photographer |
| Eugenia Zhen | Producer |
We recycled over 30,000 used pairs of disposable wooden chopsticks from restaurants all over Shanghai and turned them into a broken chopstick tree structure. The installation was then displayed in several busy city districts popular with restaurant diners. Through the visual impact of the fallen chopstick tree, we raised awareness of the fact that the use of disposable chopsticks results in the destruction of large numbers of trees.