| Title | DEAD MAN WALKING |
| Brand | BEIJING TONGZHOU DISTRICT ZHANGJIAWAN TRAFFIC SAFETY COMMISSION |
| Product / Service | ROAD SAFETY |
| Category | C02. Special Build |
| Entrant | Y&R BEIJING, CHINA |
| Entrant Company: | Y&R BEIJING, CHINA |
| Advertising Agency: | Y&R BEIJING, CHINA |
| Name | Position |
|---|---|
| Nils Andersson | Chief Creative Officer |
| Gunny Park | Executive Creative Director |
| Chen Lei/Ma Ken | Creative Director |
| Gao Han/Nils Andersson | Copywriter |
| Chen Lei/Shi Jian | Art Director |
| Wang Qiang/Gao Fan | Photographer |
| Retouching: Quan Zhenguo | Other Credits |
On one of the busiest roads in the city, a series of figures were installed. These figures were reminiscent of the outline chalked around a corpse. These walking corpses appeared where it was 'not' safe to cross, and carried a compelling message, which directed pedestrians to a safer place. They were also coated with fluorescent paint so to be visible at night.