| Title | MAGICAL CITY |
| Brand | ACE HARDWARE INDONESIA |
| Product / Service | KRISBOW |
| Category | C03. Small Scale Special Solutions |
| Entrant | JWT Jakarta, INDONESIA |
| Entrant Company: | JWT Jakarta, INDONESIA |
| Advertising Agency: | JWT Jakarta, INDONESIA |
| Name | Position |
|---|---|
| Ivan Hady Wibowo | Executive Creative Director |
| Ratna Puspita | Copywriter |
| Selwyn Irawan/Sebastian Chendra/Leonard Wiguna | Art Director |
| Clarissa Peddy Photography/Digital 217 | Photographer |
| Print Producer : Budi Mulianto/ | Producer |
| Digital Imaging : Taufik Myman - Canla/Rudy Harianto/Poso Marwan | Other Credits |
The Krisbow Magical City ambient is installed in stores to simplify light bulb testing process for consumers. All they have to do is to plug a Krisbow bottom-holed packaging to the tester and experience a new, fun, magical way in buying light bulbs.