| Title | FRIENDS |
| Brand | JOHNSON & JOHNSON |
| Product / Service | NICORETTE 16 HOUR PATCH |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Danny Searle | Chief Creative Officer |
| Jonathan Teo | Executive Creative Director |
| Bridget Taylor/Goh Wee Kim | Creative Director |
| Daniel Kee/Bridget Taylor | Copywriter |
| Goh Wee Kim | Art Director |
| Geoff Ang (Geoffstudio) | Photographer |
| Caroline Maine/Safina Vig | Account Supervisor |
| Tim Thomson | Advertiser's Supervisor |
| Miracle Factory/Marvin Yang - Hard Drive (Digital Imaging) | Other Credits |