| Title | SPONSOR THE WHITE HOUSE |
| Brand | RECKITT BENCKISER |
| Product / Service | VANISH NAPISAN CRYSTAL WHITE |
| Category | C05. Stunts & Live Advertising |
| Entrant | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
| Entrant Company: | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
| Advertising Agency: | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Steve Coll | Executive Creative Director |
| Peter Maniaty/Scott Sparks/Gavin Maloney | Copywriter |
| Peter Maniaty/Scott Sparks/Gavin Maloney | Art Director |
| Holly Ripper (Group Account Director) | Account Supervisor |
| Amy Friend | Producer |
| Josh Sandford (Senior Account Manager) | Account Manager |
The campaign saw a film crew accompany our brand spokesperson, Adam Whittaker, on an 8-day visit from Sydney to Washington DC and New York City to personally negotiate Vanish Napisan's sponsorship of the White House. Featuring a fully decked-out campaign van and a giant pink cheque for AUD $25 million, we campaigned outside the White House, the Capitol Building, Lincoln Memorial, together with a variety of high-profile DC restaurants and bars.