Execution

There's a war going on in every Australian home. A war for personal space. A war that many men are losing, no matter how hard they try. Outside concrete - Where some might see a grey, unused, boring backyard patio, we see an opportunity for men to reclaim some space. Man Space. To show men the potential that lies in our own backyards, we transformed some concrete outside another female stronghold - the shopping centre. We marked the ground with our product and filled it from the paint up with man stuff, creating a refuge from shopping and helping men realise there was still a place that they could call their own.