| Title | BLADE HOARDING |
| Brand | SUPERMAX PERSONAL CARE |
| Product / Service | SHAVING BLADES |
| Category | C02. Special Build |
| Entrant | PUBLICIS AMBIENCE Mumbai, INDIA |
| Entrant Company: | PUBLICIS AMBIENCE Mumbai, INDIA |
| Advertising Agency: | PUBLICIS AMBIENCE Mumbai, INDIA |
| Name | Position |
|---|---|
| Ashish Khazanchi | Chief Creative Officer |
| Tushar Kadam | Executive Creative Director |
| Shahrukh Irani | Creative Director |
| Ashish Khazanchi | Copywriter |
| Shantanu Suman | Art Director |
| Farrosh Khosravi | Account Supervisor |
The client wanted to demonstrate the high precision and sharpness of his shaving blade. We created a special hoarding consisting of a giant blade that appeared as if it was slicing through the supporting stand below it.