| Title | GIANT STORAGE |
| Brand | BRANDSTIK SOLUTION |
| Product / Service | USB FLASH DRIVES |
| Category | C02. Special Build |
| Entrant | PUBLICIS AMBIENCE Mumbai, INDIA |
| Entrant Company: | PUBLICIS AMBIENCE Mumbai, INDIA |
| Advertising Agency: | PUBLICIS AMBIENCE Mumbai, INDIA |
| Name | Position |
|---|---|
| Ashish Khazanchi | Chief Creative Officer |
| Tushar Kadam | Executive Creative Director |
| Vivek Rao/Shahrukh Irani | Creative Director |
| Manan Pandya | Copywriter |
| Girish Wadisherla/Sowmya Balakrishnan | Art Director |
| Mitesh Nitin Popat | Photographer |
| Farrosh Khosravi | Account Supervisor |
| Shruti Bhatt | Account Manager |
The USB market in India is largely dominated by the foreign players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low budget idea to capitalize on this differentiating factor and try to make a mark in this highly competitive market. Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB”. This idea was widely appreciated in trade circles dealing with USBs and also saw a huge increase in the demand of our stock.