Execution

Located in Asia’s largest IT hub, ‘FIRST FLOOR’ the pub was lost amongst the zillions of shops around it. The challenge was to make consumers take notice and direct them to it. Infested with billboards, any traditional medium would have failed to attract regulars. So we got the Human Direction Signs drunk! For one week, everyday, human direction signs, pretended to be happily passed out across the market, with milestone printed t-shirts stating ‘distance’ and ‘direction’ to ‘FIRST FLOOR’ ‘FIRST FLOOR’ reported a drastic increase in footfalls within a fortnight and the pub has got an excellent word of mouth publicity going on till date.