THE CASCADE OF BOOKS

Short List
TitleTHE CASCADE OF BOOKS
ClientVIDEOCON MOBILE PHONES
Product / ServiceZEUS EBOOK READER PHONE
CategoryC02. Special Build
EntrantMcCANN WORLDGROUP Mumbai, INDIA
Entrant Company:McCANN WORLDGROUP Mumbai, INDIA
Advertising Agency:McCANN WORLDGROUP Mumbai, INDIA

Execution

We wanted consumers to experience firsthand, the feature of downloading free ebook titles on the Videocon Zeus phone. So we set up a unique installation in the atrium of a popular mall. Over 1400 books were suspended in such a way that they all seemed to converge into the screen of a single Videocon Zeus phone. Thus letting spellbound visitors experience the 'download and read' feature of the phone.

Credits

Name Position
Prasoon Joshi Chief Creative Officer
Rahul Mathew/Akshay Kapnadak/Talha Bin Mohsin/Mahesh Parab Creative Director
Talha Bin Mohsin/Vilsen Gonsalves/Juneston Mathana Copywriter
Mahesh Parab/Prashant Kandalkar/Nitin Sawant Art Director
Shariq Ali Account Manager
Creative Coordinator: Meraj Khan Other Credits