BLIND CAR

Short List
TitleBLIND CAR
ClientHARD ROCK CAFE
Product / ServiceANTI-DRUNK DRIVING
CategoryC01. Transit Advertising
EntrantMcCANN WORLDGROUP Mumbai, INDIA
Entrant Company:McCANN WORLDGROUP Mumbai, INDIA
Advertising Agency:McCANN WORLDGROUP Mumbai, INDIA

Execution

Hard Rock Cafe wanted to convey the dangers of drunk driving in an impactful manner. A car fully covered with a typical car cover was driven across the streets of New Delhi for a week. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.

Credits

Name Position
Prasoon Joshi Chief Creative Officer
Ashish Chakravarty/Amit Nandwani/Rohit Devgun Creative Director
Amit Nandwani Copywriter
Rohit Devgun Art Director
Chandra Shekhar/Pranjal Bordoloi Photographer
Vidyut Lokur Advertiser's Supervisor
Ashutosh Joshi/Jeet Kalra/Qutub Sheikh Producer
V. Bhaskar Preenja Account Manager
Editor:satish Kataria/Music:aakash Gupta/Dop:ali Zaved Rizvi/Creative Consultant:dheeraj Renganath Other Credits