Title | BLIND CAR |
Brand | HARD ROCK CAFE |
Product / Service | ANTI-DRUNK DRIVING |
Category | C01. Transit Advertising |
Entrant | McCANN WORLDGROUP Mumbai, INDIA |
Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
Advertising Agency: | McCANN WORLDGROUP Mumbai, INDIA |
Name | Position |
---|---|
Prasoon Joshi | Chief Creative Officer |
Ashish Chakravarty/Amit Nandwani/Rohit Devgun | Creative Director |
Amit Nandwani | Copywriter |
Rohit Devgun | Art Director |
Chandra Shekhar/Pranjal Bordoloi | Photographer |
Vidyut Lokur | Advertiser's Supervisor |
Ashutosh Joshi/Jeet Kalra/Qutub Sheikh | Producer |
V. Bhaskar Preenja | Account Manager |
Editor:satish Kataria/Music:aakash Gupta/Dop:ali Zaved Rizvi/Creative Consultant:dheeraj Renganath | Other Credits |
Hard Rock Cafe wanted to convey the dangers of drunk driving in an impactful manner. A car fully covered with a typical car cover was driven across the streets of New Delhi for a week. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.