| Title | HOLOGRAM BURGER |
| Brand | KENTUCKY FRIED CHICKEN |
| Product / Service | KFC ROASTA BURGER PROMO |
| Category | C05. Stunts & Live Advertising |
| Entrant | GREY GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | GREY GROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | GREY GROUP SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Ali Shabaz | Chief Creative Officer |
| Joseph Cheong/Yvonne Chia | Copywriter |
| Ang Sheng Jin/Loh Wei Cheng | Art Director |
| Aik Yong (A Pixel Photography) | Photographer |
| Christopher Yong/Carryn Francis | Account Supervisor |
| Virginia Ng | Advertiser's Supervisor |
Hologram Burgers were placed in various high traffic areas in Singapore to pique curiosity. Burgers that could be seen but could never be touched teased consumer prior to the campaign launch.