Execution

[Xcocas] is the energy drink for man. One of its various ingredients is Maca, a.k.a wild Ginseng of PERU, which is well know to be good for a sexual stamina especially for man. We found a similarity between a penile erection and a wall hook that is often found in public toilet doors and bars. Using the fact that people hang heavy stuffs on the hook, we tried to remind people who hang heavy stuffs on the hook of the product supporting the stamina of man.