Execution

Human billboards. We placed different characters, all dressed in the Pacsafe brand color of purple, in common public places where small time crooks hang out. eg. at the airport, the market, at the subway station and other forms of public transport. Our characters looked like any other person on the street (aside from the purple makeover), carrying out daily activities like any average person you would see – hailing a taxi; surfing at the beach; shopping for groceries; and even riding the subway. A message was printed on each of our characters, reminding them to Pacsafe against thieves.